Jon Ostler speaks about the Sorted.org.nz case study. “SORTED! Using Search Engine Marketing To Protect Your Brand Online: NZ Retirement Commision”. How to focus your multi-channel campaign squarely on your brand to get long term results.

Web is often an important part of a multi-channel campaign. In this session Jon Ostler of First Rate will discuss the NZ Retirement Commissions Sorted Campaign – outlining the importance of search engine marketing in getting the most ROI from your multi-channel campaign. The Dieringer Research Group USA ran a 2002 study and found that 40% of people changed brands after researching online via search engines. It is therefore critical that your company, brand and web site are represented well within this environment. This case study will also illustrate the importance of taking into account the online behaviour and education of potential customers.

17 – 18 November 2003, The Heritage Hotel, Auckland

Jon Ostler left his job with military intelligence to boost his commercial nous and, hopefully, to make a few more bucks.

Less than four years later his firm, web marketing consultancy First Rate, has a turnover of more than a $1 million, employs eight people and is about to appoint a chief executive to take the firm global.

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