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Archive for April, 2004Apr 02 2004 Search Engine NewsGoogle made a minor change to its interface last month, streamlining the look of its results and giving it a more corporate face. Results pages now include links across the top of the search box that direct users to other services, including Froogle the new online shopping comparison tool. You can currently get your site listed in Froogle provided you have your prices in US currency as well as your standard NZ or AU figures. Apr 02 2004 Australian Advertisers Move OnlineThe Australian online advertising market grew by more than 40 per cent last year, outstripping the broader ad industry and giving rise to claims that the medium has finally landed a permanent place on the advertiser’s schedule… The Audit Bureau of Circulations has found $AU236 million was spent on online ads in 2003, up from $AU140 million in 2002… Classifieds took the lion’s share of online ads with 37 per cent, followed by display ads, such as banners and sponsorship, at 34 per cent. The search engine advertising category attracted 29 per cent. But this category is expected to be the fastest growing this year. Starcom reported growth rates of 100 per cent. “It’s the ultimate ad. We serve an ad at exactly the moment that the user wants it,” Mr Hoffman said… Read the full article here Apr 02 2004 eMarketer Report: A Supercharged Blend of Yellow Pages and Direct Mail is a Recent Description of Search Engine Marketing…Last month we featured the research on what US Retailers deem to be the most effective forms of online marketing. What caught our eye this month was a quote from David Hallerman Senior Analyst for eMarketer in the introduction to the report. David likened Search Engine Marketing to a “Super charged blend of Yellow Pages and direct mail” It’s a great analogy isn’t it? When you consider that if someone is looking for something in the Yellow Pages they’re most definitely in the market for a product or service. Apr 02 2004 Google vs MSN vs Yahoo!- Sourced from Search Engine Watch & WebSideStory As we reported last month, Yahoo! recently ended its search results agreement with Google in favour of its own technology. But is it better than the new look Google? And what is MSN doing? Well, new stats from web analytics firm WebSideStory, highlight the news often heard before: Google’s most popular, when it comes to search. But dig into the figures, and you discover that MSN is doing better than you might think. |
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