Sourced From searchengineguide.com

Although the word “holistic” is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the “whole” individual), it is also appropriate to apply it to other disciplines, including Search Engine Marketing (SEM). There are three major components of SEM (and many minor ones, but we won’t touch on them here). These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the “whole” can become “greater than the sum of its parts”. These major components are as follows:

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by Chris Sherman

A new tool from search craftsman Michael Fagan uncovers a hidden wealth of information about virtually any web page.

URLInfo’s deceptively simple tabbed interface actually provides links to more than 85 tools. To use it, type a URL into the form on the page, and then click one of the ten tabs at the top of the page. These tabs describe functions: General, links, similar, cache, search, blogs/feeds, translate, track, develop and misc. Under each tab is a set of links related to its general function.

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Sourced from imakenews.com

Whether your company is building a website from scratch or looking to gain visibility and boost traffic on its current site, it is important to evaluate how “search engine friendly” it is. In other words, does the underlying structure of your site encourage search engine spidering or does it hinder the process?

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Sourced from Search Day Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. Search engine advertising presents many challenges. First, advertisers need to purchase the most relevant keyword phrases. Second, ads must be written to compel consumers to click on the ads. Third, the ads and the keyword buys need to generate clicks from qualified buyers. Advertisers don’t want their search engine advertising campaigns to generate unqualified traffic, costing them money and offering no hope of conversion. Additionally, ads must comply with the search engines’ editorial standards — a lot of work for what appears to be a simple ad campaign. Assuming search engine ads do reach the right audience, the landing pages you display are an essential component to help you convert browsers into buyers. In this Search Engine Strategies session, a panel of experts discussed ways to get the right clicks from search engine ads and to design landing pages that convert.

Sourced from searchenginewatch.comForget bookmarks: Web content managers allow you to create your own personal, searchable cache of web pages

This makes them ideal alternatives to the wimpy bookmark/favorites utilities offered by most browsers. The problem with bookmarks is that over time, once you’ve saved hundreds or thousands, it’s easy to forget what a page is about, or why you bookmarked it. Worse, bookmarks break the moment content is removed or gets shifted from its original location.

Web content managers solve this problem by saving pages, either in a local data store on your own computer, or on a remote server that’s accessible from any net-connected computer.

A new web content manager that has quickly become indispensable is ContentSaver a desktop based application that has two parts: A toolbar for Internet Explorer used to capture and annotate content, and an Outlook-like program used to search and review your own personal stash of web pages

ContentSaver provides similar features and functions to web content managers. You can save entire web pages, or selected parts (snippets, images, URLs, etc.). You can also annotate saved content with your own metadata to facilitate later searching.

If you’re looking for an industrial strength replacement for your bookmarks or favourites, ContentSaver is an excellent choice. It’s also a great tool for anyone that makes presentations where you need to show web sites. Capture all of your screens ahead of time and you won’t need a live internet connection to display web sites.

Read more about Capturing Your Personal Web.