Oct
02
2004
Sourced from MarketingProfs.com
Traditional advertising seeks to create positive awareness of a product in enough minds so that your target market will eventually reach for your brand. Direct response advertising improves on that.
Traditional campaigns have had their share of overnight successes – Volkswagen’s “Think Small,” Avis’s “We Try Harder,” Benson & Hedges’s “Oh the Disadvantages.” But, more often, it takes years for an awareness campaign to take hold. Viewers weren’t too sure about Dave Thomas of Wendy’s at first. But they embraced him over time.
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Oct
02
2004
Sourced from Axandra
Search engines use automated software programs that crawl the web. These programs called “crawlers” or “spiders” go from link to link and store the text and the keywords from the pages in a database. “Googlebot” is the name of Google’s spider software.
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Oct
02
2004
Sourced from emarketer.comOnline ad spending in the US totaled US$2.37 billion in Q2 2004, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
This represents an increase of 42.7% over spending in the second quarter of 2003, and a 6% increase since the Q1 2004 tally of (a revised) $2.23 billion. It is also the seventh consecutive quarter of growth for Internet advertising spending. For the first half of 2004, online ad spending totaled $4.6 billion, an increase of 39.7% from the first half of 2003.
Search has become an increasingly popular ad format in the last year, and now comprises 40% of the Internet advertising spending market, compared to 29% in Q2 2003. Pete Petrusky, Director of New Media at PricewaterhouseCoopers, attributes the growth in popularity of search to “its innate relevancy, the simplicity of the results and because advertisers can determine more precise response rates.”
Most ad format spending rose in absolute dollar terms from Q2 2003 to Q2 2004. One of the exceptions was e-mail, which refers to ads placed within e-mails devoted to other subjects, not e-mails sent out wholly as marketing. This format was most likely adversely affected by the backlash against spam, as was the overall e-mail marketing industry.
Breaking ad spending down by industry, spending by the consumer sector shot up as a percentage of the total, while computing and media spending shrunk slightly, financial service spending grew a bit, and pharmaceutical and healthcare spending remained the same.
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Oct
02
2004
Sourced from emarketer.com
Less than 10% of the Fortune 100 is effectively using search engine optimisation for their Web sites, according to a new study by Oneupweb.
Integrated search engine marketing firm Oneupweb analysed the main corporate sites of Fortune magazine’s top 100 companies to determine the level of effectiveness with which each company has used search engine optimisation (SEO).
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Oct
02
2004
Sourced From searchenginewatch.com
Forget the debate over exactly what the Google Adwords (Search Engine Advertising) and Adsense programs will allow. The core issue has been why Google doesn’t simply just publish its rules? Why can’t advertisers know from the start what Google allows? The guesswork has been infuriating to some, plus it has fed into the secretive nature some accuse Google of having.
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