Oct
09
2005
If you happen to be travelling to New York in early November make sure you register to attend ad:tech New York. ad:tech is the number 1 event for interactive marketing and the New York conference will be looking at how the intersection of marketing and technology is shaping the future of brand.
Jon Ostler will be a panelist on the Bid Management session where you will learn bid strategy and tactics including basic settings, position bidding, return bidding, time-based bidding and advanced campaign optimisation.
Find out more about this conference at http://www.ad-tech.com/ny.asp
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Oct
09
2005
First Rate has been listed in the 2005 Deloitte Technology Fast 500 Asia Pacific Index. The index ranks fast growing technology companies from the Asia Pacific region including Australia, China (including Hong Kong), India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and New Zealand.
All Technology businesses entering the 2005 Deloitte/Unlimited Fast 50 were automatically eligible for inclusion in this index. This provides a perspective on how New Zealand businesses stack up next to the region’s fastest growing organisations.
New Zealand To review the complete Technology Fast 500 Asia Pacific Index visit www.deloitte.com/fast500asiapac
It comes as no surprise that the Asia Pacific region’s confidence in maintaining growth is the highest it has been in the last four years and exceeds Europe, Middle East and Africa, and North American regions.
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Oct
08
2005
Sourced From SearchDay
An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns.
Most search marketing books I’ve seen to date are highly tactical tomes, filled with advice on methods, approaches and techniques for achieving search engine success. While most of these books offer useful advice for individuals wanting to hone their search marketing chops, virtually none of them consider search marketing as a team process.
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Oct
08
2005
Sourced From SearchDay
Today SurfWax is introducing a dynamic query suggestion tool that can be easily installed and customized on any web site.
Before Google offered its popular Google Suggest tool, Silicon Valley ’s SurfWax was offering dynamic search navigation technology called LookAhead.
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Oct
08
2005
Sourced From SearchDay
In years past, major powers struggled to win the hearts and minds of people by maneuvering in what Kipling called “the great game.” The new great game is playing out not as geopolitical intrigue, but in a egalitarian dance that transcends borders and is reshaping social reality, says John Battelle in his new book The Search .
The Search: How Google Rewrote the Rules of Business and Transformed our Culture is an ambitious work that’s unlike any book I’ve yet encountered. Although the subtitle includes the requisite mention of Google, the book is really a much broader look at both the history of the web search industry and the profound effects and changes it is having on our social lives.
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