30 November 2005 | EVENT
Langham Hotel, Auckland, NZ

Jon Ostler the founder of First Rate will be speaking at the Facilitate Digital Online Media Workshop, 30 November.

This two day workshop is a ‘must attend’ event for all agencies & publishers who are serious about the future of advertising. Note limited places available.

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Industry Report

With the likes of Amazon.com to compete with, New Zealand online book stores have some tough competition. This report takes a look at Whitcoulls and Fishpond – two websites trying to entice New Zealanders to purchase from local online stores and examines why one of the country’s most well-known stores is struggling to compete with a relatively new website.

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Industry Report

With over 2.6 million members Fly Buys is New Zealand’s largest loyalty programme. They offer members the opportunity to collect points from over 40 retailers and redeem them for a large range of products and services. SmileCity is an online loyalty programme with over 100,000 members. It rewards members for participating in online surveys, responding to email marketing offers, or shopping with its 65 online partners. Points can be used for donations, auctions and online catalogue purchases or redeemed for cash.

This report examines why SmileCity is so successful online and why Fly Buys are failing to benefit from this new and thriving community.

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Sourced From CNN
November 9, 2005

The chairman of Microsoft is predicting a “sea change” for his industry and is urging his managers to act decisively to stay ahead of the competition, according to a leaked company e-mail.

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WHEN I BOUGHT MY GYM membership, I paid a hefty sign-up fee and agreed to pay a regular monthly fee. When I spoke to the salesperson, I definitely didn’t think, “Here’s my money, and I will never see you or this gym ever again.” I had every intention of going to the gym several times a week and getting in fantastic shape.

However, as with many good intentions, life and its many priorities happen, and those plans fall to the wayside–not intentionally, but nevertheless they become less important.

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