Archive for May, 2006

May 09 2006

Amazon switches to Microsoft from Google

Published by NZ Editor under Other

Sourced from stuff.co.nz
02 May 2006


LOS ANGELES: Microsoft Corp scored an important win against rival Google Inc over the weekend, as Amazon.com began using its technology to power the Internet retailer’s A9 search unit.

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May 09 2006

Hacked: 33 .nz websites per month

Published by NZ Editor under Marketing Events

By Ulrika Hedquist, Auckland | Monday, 27 March, 2006


On average 33 .nz websites are hacked every month, says Ken Low, senior security manager of 3Com Asia Pacific, secure networks vendor.

From December 2000 to March 2006, 2,123 .nz websites were hacked, he says. Of these, 1,641 had a .co.nz address, but .net.nz, .org.nz, .govt.nz and others have been hit as well. Low says there is no particular area of the .nz domain that is more secure or safe.

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May 09 2006

Google launches financial website

Published by admin under Search Engine Marketing

Sourced from computerworld.co.nz

By Juan Carlos Perez, Miami | Thursday, 23 March, 2006

Google has launched a financial news and information website called Google Finance that will be in direct competition with well-established ones such as Yahoo’s Yahoo Finance and Microsoft’s MSN Money.

Development of such a web site has been one of the top requests from Google users, says Katie Jacobs Stanton, a Google senior product manager.

Google hopes to differentiate its site with better search functionality and a higher level of interactivity in its financial charts, she says. The site can be found here.

In February, the most visited US site by unique visitors for business and finance information was MSN Money, followed by Yahoo Finance in second place and Dow Jones sites in third place, according to comScore Networks.

Unlike other sites, Google Finance lets users search for stock information using the names of companies and executives, without requiring them to enter ticker symbols. Meanwhile, users can manipulate graphs by dragging them with their mouse and zooming in and out of them.

Still, the site’s launch can’t be characterised as a huge event for users, says Asaf Buchner, a Jupiter Research analyst. He says Yahoo Finance has a much broader and comprehensive scope of financial information.

The launch of this site is also bound to revive the controversy of whether Google is morphing into a web portal, a label Google has resisted even as it offers content and services that put it competition with Yahoo.com and MSN.com.

Yahoo’s Chief Executive Officer Terry Semel has openly mocked Google’s ambitions to be a reluctant provider of web portal content and services, saying that in that broader space, it lacks the clout and dominance it clearly enjoys in the search engine market.

Semel will probably notice one effect from Google Finance: Fewer referrals to his company’s financial site. Until now, when a user enters a stock ticker symbol, Google has chosen Yahoo Finance as its default primary link in the stock summary box Google delivers at the top of search results, Jacobs Stanton says. As of Tuesday, Google Finance will be the default, she says. However, Yahoo Finance, MSN Money and other prominent sites of this nature will continue to be featured in Google search results, she says.

While giving preference to its own site is a good business decision, it’s questionable whether it’s congruent with Google’s principle of delivering unadulterated, objective search results, writes John Battelle, an expert on the search engine market, on his blog. For analyst Buchner, this obvious attempt to retain users it previously sent off is another step in the “portalisation” of Google.

Google Finance will include information from public sources, as well as data that Google has licensed from content providers like Reuters and Morningstar. It will include links to news articles, graphs, company profiles, financial tables, blog postings, discussion groups and links to other web sites. Graphs charting historical stock price fluctuations will include links to relevant events affecting the stock’s value.

Google has no current plans to display ads on Google Finance, she says. All information on the site will be free of charge, a Google spokeswoman says.

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May 09 2006

Google Personalised Search

Published by NZ Editor under Other

What’s Personalized Search? Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:

  • Get the results most relevant to you, based on what you’ve searched for in the past
  • View and manage your past searches, including the webpages, images, news headlines and Froogle results you’ve clicked on
  • Create bookmarks you can access from any computer

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