Developing An Effective Online Strategy Workshop
23-25 August 2006 – Avillion Hotel, SydneyJon Ostler, the founder of First Rate, will be facilitating a half day workshop at the Interactive Marketing Insights Conference in Sydney on 25 August 2006.

The Interactive Marketing Insights Conferrence is a forward looking forum addressing the key challenges for organisations wishing to harness the benefits of interactive marketing. Participants will hear case studies, engage in conversation with their peers and immerse themselves in the practical aspects through a range of workshop sessions.

The goal of this conference is to leave participants with practical ideas about the best way forward within their organisations by capturing the imagination of consumers and actively involving them in your marketing communications, to stimulate direct and immediate reponses from them.

http://www.liquidlearning.com.au/documents/IMI0806-I_000.pdf

Sourced from stuff.co.nz By REUBEN SCHWARZ

Trade Me has followed up on its assault on the online jobs market by launching a website that lets visitors browse an electronic map of New Zealand, or call up a street map of a vicinity by keying in an address.

The smaps website was built using technology supplied by Wellington start-up ProjectX, which created mapping site zoomin.co.nz.

“We saw it as a bit of an opportunity,” says Trade Me technology head Jon Macdonald. “We didn’t think it was something that was done particularly well at the moment.”

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Sourced from marketingvox.com

Beating out Yahoo, Google will gain access to the nearly 100 million users of MySpace, providing web search and sponsored search links for the social networking site, reports CNET. News Corp.’s Fox Interactive Media said the deal extends over three years and nine months and grants Google exclusive rights to provide search and ads not only to MySpace but also other FIM properties, including videogame and entertainment site IGN, collegiate and pro sports network Scout.com, movie lovers’ site Rottentomatoes.com, among others.

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Sourced from news.bbc.co.uk

Google has started warning users if they are about to visit a webpage that could harm their computer.

The warning will pop up if users click on a link to a page known to host spyware or other malicious programs.

The initiative comes out of a larger project cataloguing programs that plague people with unwanted ads, spy on web habits or steal personal data.

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31 July 2006

By TOM PULLAR-STRECKER

The $US1.3 billion subsea cable that carries internet traffic and phone calls to and from New Zealand, Australia and the US is set to undergo major surgery that may see its capacity more than quadrupled at a cost of hundreds of millions of dollars.

Southern Cross Cable Network will decide next year whether to lay a new stretch of cable that could carry terabits of data a second either direct from New Zealand and Australia to the US or via a hub in Asia.

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