Archive for January, 2007

Jan 09 2007

Search Engine Rankings in the U.S. for December, 2006

Published by NZ Editor under Other

Sourced from theage.com.au


After beating analysts’ earnings expectations for the first time in more than a year, Yahoo Inc. is hoping to make it a more regular habit with an improved advertising system designed to make the Internet icon more competitive with the Web’s top moneymaking machine, Google Inc.

The Sunnyvale-based company plans to unveil the long-awaited upgrade in the United States on Feb. 5, nearly two months ahead of a timetable that management outlined in October. That announcement, made late Tuesday, lifted Yahoo’s stock price nearly 6 percent and overshadowed the Sunnyvale-based company’s fourth-quarter profit report.

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Jan 09 2007

MySpace sues email marketer for ’spam’ messages

Published by NZ Editor under Email Marketing

Sourced from nzherald.co.nz


News Corp’s MySpace said today it has sued an email marketing executive for an unspecified amount of damages, saying he and his company were behind millions of junk email, or spam, messages sent to its customers’ accounts.

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Jan 09 2007

Microsoft ‘tried to doctor Wikipedia’

Published by admin under Search Engine Marketing

Sourced from smh.com.au


Microsoft has landed in the Wikipedia doghouse today after it offered to pay an Australian blogger to change technical articles on the community-produced web encyclopedia site.

While Wikipedia is known as the encyclopedia that anyone can tweak, founder Jimmy Wales and his cadre of volunteer editors, writers and moderators have blocked public relations firms, campaign workers and anyone else perceived as having a conflict of interest from posting fluff or slanting entries.

So paying for Wikipedia copy is considered a definite no-no.
“We were very disappointed to hear that Microsoft was taking that approach,” Wales said.

Microsoft acknowledged it had approached the writer – Rick Jelliffe, who is chief technical officer of Sydney computing company Topologi, based in Pyrmont – and offered to pay him for the time it would take to correct what the company was sure were inaccuracies in Wikipedia articles on an ”open document format” and a rival put forward by Microsoft.

Doug Mahugh, a technical expert for the Microsoft format, Office Open XML, has identified himself as the Microsoft employee who contacted Jelliffe requesting his services.

In a comment posted on the popular Slashdot technology website, Mahugh published what he said was an excerpt from an email to Jelliffe, detailing “what I asked Rick to do”.

“Wikipedia has an entry on Open XML that has a lot of slanted language, and we’d like for them to make it more objective but we feel that it would be best if a non-Microsoft person were the source of any corrections,” reads the email Mahugh apparently wrote to Jelliffe.

“Would you have any interest or availability to do some of this kind of work? Your reputation as a leading voice in the XML community would carry a lot of credibility, so your name came up in a discussion of the Wikipedia situation today.”

The email also encouraged Jelliffe to disclose his deal with Microsoft in his blog at oreillynet.com, and reassured Jelliffe that Microsoft did not have to approve any of his Wikipedia edits before they were made.

This morning Jelliffe was not at his Pyrmont office and could not be reached on his mobile for comment.

Microsoft spokeswoman Catherine Brooker said she believed the articles were heavily written by people at IBM, which is a big supporter of the rival open-source standard.

IBM did not immediately respond to a request for comment.

Brooker said Microsoft had gotten nowhere in trying to flag the purported mistakes to Wikipedia’s volunteer editors, so it sought an independent expert who could determine whether changes were necessary and enter them on Wikipedia.

Brooker said Microsoft believed that having an independent source would be key in getting the changes to stick – that is, to not have them just overruled by other Wikipedia writers.

Brooker said Microsoft and Jelliffe had not determined a price and no money had changed hands – but they had agreed that the company would not be allowed to review his writing before submission.

Brooker said Microsoft had never previously hired someone to influence a Wikipedia article.

In a blog posting yesterday, Jelliffe described himself as a technical standards aficionado and not a Microsoft partisan.

He said he was surprised to be approached by Microsoft but figured he’d accept the offer to review the Wikipedia articles because he considered it important to make sure technical standards processes were accurately described.

Wales said the proper course would have been for Microsoft to write or commission a “white paper” on the subject with its interpretation of the facts, post it to an outside website and then link to it in the Wikipedia articles’ discussion forums.

“It seems like a much better, transparent, straightforward way,” Wales said.

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Jan 09 2007

Concern over Google Earth

Published by NZ Editor under Other

Sourced from stuff.co.nz


By Patrick Crewdson

With one click of a button it now takes mere seconds to leap from Lambton Quay to the peak of Mt Everest – virtually.

The “coolness factor” of a bird’s-eye view of anywhere on the planet – zooming from mountain top to city street in an instant – explains the phenomenal success of Google Earth, according to Stefan Korn of Wellington IT consultancy Igniter.

With a new version of the virtual globe software released earlier this month, and much of New Zealand’s satellite imagery given a major upgrade last year, Google Earth is increasingly becoming a fixture on Kiwis’ desktops.

Worldwide the Internet site has clocked up more than 200 million downloads since its launch in 2005.

But the dangers of offering anyone with an Internet connection high-resolution aerial shots of locations from spy bases to private homes have not escaped notice.

Soldiers in Basra, Iraq, last week found detailed Google Earth print-outs of British military bases in the homes of insurgents believed to be plotting terrorist attacks. A video of a Google Earth search showing a topless woman sunbathing on a rooftop in Denmark sparked privacy concerns – even as it shot to the top of YouTube.com’s most-watched list in September.

Images of some sensitive locations overseas – such as the US vice-president’s house – have been pixelated or blurred amid security concerns.

But a spokesman for Google Earth told The Dominion Post the Internet tool created “no appreciable increase in security risks” because it simply showed what anyone who drove by or flew over a property could see.

The images are updated on average every 18 months.

They come from a range of publicly available and commercial sources – including, in New Zealand, Wellington City Council and satellite imaging companies DigitalGlobe and TerraMetrics.

Privacy Commissioner Marie Shroff said Google Earth was among a number of emerging technologies contributing to “privacy pollution”, and the cumulative erosion of personal space should be debated.

Spying on other people’s property was not new, but Google Earth collated satellite imagery in an accessible, easy to use package.

“What is new is the use of some very sophisticated technology to record that same information that’s been done since William the Conqueror got the Domesday Book done.”

Mr Korn said the images were not updated frequently enough to constitute a serious privacy breach. “It’s not like you’ve got a live video stream of someone’s house that you can watch 24/7. It’s a snapshot of a point in time.”

Google’s spokesman would neither confirm nor deny whether any New Zealand agencies had raised security or privacy concerns.

Potentially sensitive sites for which high-resolution images are now available include the prime minister’s house, military bases at Trentham and Waiouru, the top-secret Waihopai spy base, and every prison in the country.

A Defence Force spokesperson said procedures were in place to counter aerial surveillance and the security measures could be upgraded if necessary.

“Say you’re a hypothetical power somewhere in the world, you wouldn’t have a super-tank or super-gun out there in the open anyway. You’d take measures.”

The Corrections Department said Google Earth’s images did not reveal any jails’ security features. But Corrections asked The Dominion Post not to mention that prisons could be viewed. Just in case.

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Jan 09 2007

APN, ACP in online classifieds venture

Published by NZ Editor under Other

Sourced from nzherald.co.nz


Print media companies APN New Zealand and ACP New Zealand have formed a venture to develop ACP’s sellmefree.co.nz website, which offers free general classified advertisements.

Under a deal announced yesterday APN, publisher of the New Zealand Herald, will join ACP at the website, which will be expanded to include digital versions of APN private classified advertising. The site already provides digital advertising from ACP’s classified titles.

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