Alastair Thompson talks to Jon Ostler of “The Performance Network”

The online advertising industry continues to mature with the launch of NZ’s first “performance-based” advertising network. The Performance Network (TPN), soft-launched in March this year by First Rate founder Jon Ostler, was, he says, “in response to demands by advertisers and publishers for new advertising options”.

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First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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“Do you know what your competition is doing and if it’s working?”

Identify and analyse your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understand your industry online and be sure that your business plans will work online.

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“The right site content is essential for site stickiness, conversion and search engine traffic “The findings of the site business strategy, competitor analysis and market research will drive new site content production. Information based pages will be added to the site presenting high demand information to the search engines and users.

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