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Archive for October, 2007Oct 13 2007 Google Qualified CompanyFirst Rate becomes New Zealand’s first Google Qualified Company. First Rate is an online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia. First Rate has offices in Auckland and Sydney. Oct 13 2007 Microsoft Launches New Search Index & AlgorithmsAs expected early last week, Microsoft announced the “New Live Search”. Todd, Oilman, posted live coverage, as did Vanessa Fox at Search Engine Land of the Searchification event at Microsoft. Oct 13 2007 AdWords moves landing page quality goalpostsCertain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page. Those sites that are most likely to be penalized by the changes are:
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