Archive for November, 2007

Nov 27 2007

Online advertising for targeted campaigns

Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:

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Nov 25 2007

Types of Tracking Technology

Published by Jon under Google Analytics, Only NZ

There are a number of fundamental technologies that are used by measurement systems to collect visitor data. Here are a few of the most common:

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Nov 13 2007

First Rate – Category winner and a fast 50 company for second consecutive year

Published by NZ Editor under First Rate News

Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.

First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.

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