2008 February

Archive for February, 2008

Feb 27 2008

Market Research & Search Phrase Analysis

Published by NZ Editor under Only NZ, Search Engine Marketing, Search Engine Optimisation

“Do you know which of your products or services are most popular online or how people buy them?”Access the search data of millions of searchers and understand what products and services are in high demand, which popular search phrases and topics have low levels of competition and how people use the Internet as part of their buying process.

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Feb 07 2008

Super Bowl Advertisers Embrace Search?

Published by NZ Editor under Search Engine Marketing

When we see an advertisement on TV that strikes our fancy, it’s often the next step is to look up the product online. The easiest way to find out more online is of course, with search.

70%* of this year’s Super Bowl advertisers purchased paid search keywords for their brand names which will help the advertiser’s site be found by someone searching for more information.