Archive for October, 2008

Oct 22 2008

Insurance Online in New Zealand: Search Engine Scrutiny

Published by NZ Editor under Industry Reports, Only NZ

With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.

 

This report discovers which New Zealand insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.

 

Find out more by downloading the report:

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Oct 22 2008

Case Study – TV3 Outrageous Fortune Email Marketing

Outrageous Fortune won five of the key awards at the Qantas Television Awards, two Woman’s Day Readers’ Choice Awards, four TV Guide Best on the Box People’s Choice Awards and six of the top drama categories at the Air New Zealand Screen Awards in 2007.

 

Find out how our Watch And Win email marketing campaign promoted the new season of Outrageous Fortune to over 130,000 people.

 

Download the TV3 Case Study

 

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Oct 22 2008

First Rate News – October 2008

Published by NZ Editor under First Rate News, Only NZ

As standard search engine optimisation becomes more common, First Rate continues to pioneer and innovate new SEO strategies and offerings to keep clients and agencies ahead of the pack. This month, we launch two new SEO strategies concentrating on blog marketing and in depth link building. Contact us for more information on how to leverage our expertise in growing your online presence.

 

October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link below for some insights into the benefits and issues around link building.

 

Download the Link Building presentation

 

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Oct 22 2008

Linking – Walking a Fine Line

Presented by Jon Ostler at Search Engine Room, October 2008

 

This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.

 

Download the Link Building presentation

 

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