EziBuy is the largest fashion clothing and home decor multi-channel retailer in Australasia. They are also the number 1 online apparel & accessories site in New Zealand and Australia.

Discover how First Rate used SEM to increase online customer acquisition for EziBuy.com.au – by over 110%.

Download the EziBuy Case Study

So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?

Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity? 

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