Archive for February, 2009

Feb 24 2009

Searching for Flights Online (SEO & SEM)

Published by NZ Editor under Industry Reports

As part of First Rate’s reports on New Zealand’s Leading Websites we compared the search engine demand for “flight” related phrases, and examined the foremost airline and travel industry websites to discover who has the largest search market share online.

Natural Search – Online Market Share

We discovered that the websites of Air New Zealand and House Of Travel had the highest market share  in the natural and paid search engine results respectively.

We have included a snapshot of our “Searching for Flights Online” report here. If you would like to receive a copy of the full report, including detailed analysis of NZ’s leading websites, please use our contact form to request it.

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Feb 02 2009

Loans Online in New Zealand – Search Engine Scrutiny

Published by NZ Editor under Industry Reports

The past 12 to 18 months has been a tumultuous time in the global financial sector and the repercussions of this credit crisis are rippling throughout the world.

Nevertheless, life goes on, and the requirement for loans, whether it is via a mortgage, car loan or business finance, continues.

This report analyses the online search demand for “loan” related websites and examines which of these are performing well in the current and uncertain environment.

Find out more by downloading the full report

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