May 24 2010
AdWords PPC Case Study – Accommodation (SKYCITY)
First Rate, a Google AdWords certified partner, took over the search engine marketing programme for SKYCITY Hotels in late 2007 and has managed the Google AdWords account throughout 2008-2009.
Since taking over the programme, First Rate has been engaged in ongoing optimisation of the AdWords account.
As a result, hotel bookings from AdWords increased by 1,747% with only a 107% increase in cost (3 months period Sept 2007-Nov 2007 compared to Sept 2009-Nov 2009).
To find out how First Rate can lift the performance of your company’s search engine marketing programme – with ppc technology or without – download the SKYCITY PPC case study.
