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About: Grant
- Full Name
- Grant Osborne
- Website
- http://www.firstrate.co.nz
- Details
- Grant Osborne - Head of Agency
Grant is a results-driven and performance-focussed digital marketing professional. He has developed digital solutions for clients in a range of industries, including Travel, Finance, Retail, Utilities and Government in New Zealand, Australia and in the UK leading to increased revenue and ROI from marketing investment.
Grant has over 7 years experience in interactive marketing management roles beginning in the UK where he was Online Marketing Manager for several Internet Start-ups. It was in this role, managing search, affiliate, email and shopping channels that he really developed his passion for performance-based marketing. In 2005, Grant moved back to New Zealand and began his career with First Rate as an Internet Marketing consultant, quickly moving into the role of Consulting Manager, managing and growing a team of 10+ consultants. In 2008, Grant decided to invest his talents client-side again in the hospitality industry as the Online Marketing Manager for Accor Hotels NZ & Fiji before returning to the Q Group in mid 2009 as Director of Strategy & Performance. In 2011, Grant was offered the opportunity to build up the First Rate business in Perth Australia which he took, and then was welcomed back to New Zealand late 2011 as Head of Agency, with responsibility for both First Rate (Search & Performance) and Market United (Digital Strategy, Design and Development).
He has presented at conferences and industry events and his areas of expertise include Digital Strategy, Online Business Models and Revenue Streams, Tracking and Measurement, Conversion Optimisation, Social Commerce and Search Engine Marketing.
T: +64 (09) 920 1742
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