Online searches for flights have increased dramatically over the last 5 years and the travel industry has responded with one of the most competitive paid search categories that First Rate has analysed to date.

However, the same companies that are doing well with their Search Engine Advertising don’t seem to be doing so well in natural search.

With approximately 75% of searches being fulfilled by the natural search results, it seems amazing that companies will compete so hard to place PPC ads, but won’t put in the extra Search Engine Optimisation effort to be found by this much larger group of potential customers for free.

Download the full report here.

If you would like to see this sort of online research for your industry, please contact us.

Trackback URI | Comments RSS