Health Chemist is a leading online pharmacy and natural health specialist. Its natural health section has one of the highest sales turnover of any Health Shop in New Zealand and the website has won the Hitwise Top 10 site award several times.
In 2008, it was decided to take the e-commerce operation to the next level with the launch of a new website. First Rate was tasked with overseeing the redevelopment from a best-practice search engine optimisation perspective.
A strategy for targeting long tail keywords (product names and product categories) was developed and more than 30 relevant, popular and competitive search terms were identified and targeted. First Rate’s “on-page” e-commerce SEO recommendations were incorporated into the website redevelopment.
Download First Rate’s e-commerce seo case study to learn what search engine optimisation results were achieved.
Since taking over the programme, First Rate has been engaged in ongoing optimisation of the AdWords account.
As a result, hotel bookings from AdWords increased by 1,747% with only a 107% increase in cost (3 months period Sept 2007-Nov 2007 compared to Sept 2009-Nov 2009).
To find out how First Rate can lift the performance of your company’s search engine marketing programme – with ppc technology or without – download the SKYCITY PPC case study.
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength, proving that you don’t need to be a blue chip corporate to succeed in this competitive market.
Search marketing is a significant part of Pinnacle Life’s marketing plan and so, when they found themselves ranking 50th (and beyond) for Natural Search on Google, they turned to First Rate.
EziBuy is the largest fashion clothing and home decor multi-channel retailer in Australasia. They are also the number 1 online apparel & accessories site in New Zealand and Australia.
Discover how First Rate used SEM to increase online customer acquisition for EziBuy.com.au – by over 110%.
