Archive for the 'Marketing Case Studies' Category

Jan 20 2009

FOXTEL Email Marketing – Case Study

Published by NZ Editor under Marketing Case Studies

FOXTEL is Australia’s leading subscription television provider. Discover how First Rate used Email Marketing to acquire new subscribers for FOXTEL.

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Dec 02 2008

Case Study – EziBuy Search Engine Marketing (SEM)

 

EziBuy is the largest fashion clothing and home decor multi-channel retailer in Australasia. They are also the number 1 online apparel & accessories site in New Zealand and Australia.

 

Discover how First Rate used SEM to increase online customer acquisition for EziBuy.com.au – by over 110%.

 

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Oct 22 2008

Case Study – TV3 Outrageous Fortune Email Marketing

Published by NZ Editor under Marketing Case Studies, Other

Outrageous Fortune won five of the key awards at the Qantas Television Awards, two Woman’s Day Readers’ Choice Awards, four TV Guide Best on the Box People’s Choice Awards and six of the top drama categories at the Air New Zealand Screen Awards in 2007.

 

Find out how our Watch And Win email marketing campaign promoted the new season of Outrageous Fortune to over 130,000 people.

 

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Aug 27 2008

Case Study – RaboPlus Search Engine Marketing

Published by NZ Editor under Marketing Case Studies

RaboPlus opened as an online banking service in 2006 and has achieved huge success with more than $1billion in deposits in its first year alone.

First Rate oversaw the use of Search Engine Advertising and Search Engine Optimisation for the site. Download the case study and find out about their paid search campaign which was 7 times more effective than banner ads at driving traffic to the website.

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Oct 09 2006

Case Study – Torpedo7

Published by NZ Editor under Marketing Case Studies

Torpedo7 is now the top New Zealand Sport & Fitness site. Their market share has increased from <2% in August 2004 to over 16% in September 2006 of all NZ Sport and Fitness sites.

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