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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Marketing Events</title>
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	<link>http://www.firstrate.co.nz/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>AGENCY@Google offers 5 Principles for Digital Marketing Success</title>
		<link>http://www.firstrate.co.nz/blog/google-offers-5-principles-for-digital-marketing-success/</link>
		<comments>http://www.firstrate.co.nz/blog/google-offers-5-principles-for-digital-marketing-success/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 22:51:39 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2460</guid>
		<description><![CDATA[
The First Rate team attended AGENCY@Google at the Hilton this week, Google&#8217;s exclusive annual event for New Zealand agency partners.
There was a short keynote presentation followed by interactive product demos covering:

Search: What&#8217;s new, Tools, Maps and Local Extensions
Content and Display: What&#8217;s new in the Google Display Network, YouTube, Promoted Videos
Tracking and Analysis: New reporting features [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Advertising Online: Get More Bang for Your Buck</title>
		<link>http://www.firstrate.co.nz/blog/advertising-online-get-more-bang-for-your-buck/</link>
		<comments>http://www.firstrate.co.nz/blog/advertising-online-get-more-bang-for-your-buck/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 05:20:03 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[tpn]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2394</guid>
		<description><![CDATA[
Banner ads, Facebook ads or Google AdWords&#8230;where should you be placing ads to gain the highest level of ROI?
Find out how to map out your online advertising schedule, what it all costs and what will work better for you.
Grant Osborne, First Rate&#8217;s Director of Strategy &#38; Performance, spoke at EMA Northern on how to get [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Junction: Search Marketing and Social Media Marketing Are Inseparably Connected #smj</title>
		<link>http://www.firstrate.co.nz/blog/social-media-junction-search-marketing-and-social-media-marketing-are-inseparably-connected-smj/</link>
		<comments>http://www.firstrate.co.nz/blog/social-media-junction-search-marketing-and-social-media-marketing-are-inseparably-connected-smj/#comments</comments>
		<pubDate>Mon, 24 May 2010 22:00:53 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media junction]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2282</guid>
		<description><![CDATA[
Grant Osborne, First Rate&#8217;s Director of Strategy &#38; Performance, spoke at Social Media Junction and covered the following topics:

Google is getting more social


Search engine optimisation is changing


Integrating search into your social media strategy &#38; vice versa


The importance of keywords and how to use them effectively &#8211; examples from YouTube, Twitter &#38; other social networks

Social Media [...]]]></description>
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		<title>Ten of the Many Things Your Marketing Department Doesn&#8217;t Know (NZCS)</title>
		<link>http://www.firstrate.co.nz/blog/ten-of-the-many-things-your-marketing-department-doesnt-know/</link>
		<comments>http://www.firstrate.co.nz/blog/ten-of-the-many-things-your-marketing-department-doesnt-know/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:17:33 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[marketing department]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1722</guid>
		<description><![CDATA[Grant Osborne, Director of Strategy &#38; Performance was invited to speak at the New Zealand Computer Society&#8217;s WFIA Breakfast recently. Grant spoke about the knowledge gaps that often exist between the IT and Marketing departments and covered a variety of topics including:

There must be dialogue
Clarity controls costs
Search begins with planning
Development is complicated
SEO is most effective
SEO [...]]]></description>
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		<title>New Zealand Retailers, Search Engine Marketing &amp; Google Analytics (Amcham Presentation)</title>
		<link>http://www.firstrate.co.nz/blog/new-zealand-retailers-search-engine-marketing-google-analytics/</link>
		<comments>http://www.firstrate.co.nz/blog/new-zealand-retailers-search-engine-marketing-google-analytics/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 01:23:42 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[New Zealand Retailing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1358</guid>
		<description><![CDATA[First Rate&#8217;s Chief Operating Officer, Samuel Stadler, presented at the American Chamber of Commerce (Amcham) yesterday.
Samuel spoke on how multi-channel marketing for retailers is more important than ever, how online ad spend supports offline store sales and how consumers are using predominately generic, product-focused search terms &#8211; not necessarily branded terms.
One interesting statistic to lift [...]]]></description>
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