Archive for the 'First Rate News' Category

Sep 30 2011

First Rate COO Receives a Bail……out….

Published by Rendy under First Rate News

That’s right.

For my farewell gift, I had the pleasure to “bail” First Rate COO, along with the Team Leader and the Lead Consultant :)

Thanks for the fun, guys. It has been a great 4.5 years and I will definitely carry those moments everywhere I go.

Good luck.

(More pics after the videos)

Auckland Sky Screamer

Victims & Me

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LOL nervous

LOL nervous

Final countdown

Final countdown

We attracted quite a crowd

We attracted quite a crowd

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Sep 28 2011

Google Analytics Partner Summit 2011

Google Analytics Summit 2011

I’ve recently returned from Palo Alto from the Google Analytics Partner Summit. This year the summit was held at the Computer History Museum in Mountain View.

Whilst I can’t share any specific information as far as GA is concerned, what I can share is that upcoming changes are going to be big. :)

One thing that really impressed me is just how much was being shared with the GACP partners. Furthermore, any concerns or questions raised were addressed and answered on the spot. I’ve come away feeling genuinely excited to be working in the analytics industry on a platform as impressive as Google Analytics.

Another really nice thing was that we also got an update on Google+ and Android. It’s amazing how Google is pulling all this together and it has been a real pleasure hearing directly from the engineers and product managers.

And of course Avinash Kaushik did not disappoint and had the crowd laughing uncontrollably on several occasions.

Given that there isn’t really all that much to see and do in Palo Alto, I spent a couple of days in San Francisco which was excellent. One of the locals whom I met at the Summit showed me around town which was really nice. I even managed to take a pic of the bridge without any fog:

GACP 2011 - San Francisco

Here’s the list of speakers from the 2011 GACP Summit, responsible for draining my laptop battery to near-death levels on both days from all my note-taking:

  • Amy Chang – Global Head of Product, Ads Measurement
  • Dr Phil Mui – Group Product Manager, Google Analytics
  • Paul Muret – Director of Engineering, Analysis Products
  • Sissie Hsiao – Group Product Manager, Cross-Channel Measurement & Attribution
  • Brett Crosby – Director of Product Marketing, Google+
  • Enrique Munoz Torres – Senior Product Manager, Google Analytics
  • Hasan Bakhshi – Director, Creative Industries, NESTA
  • Juan Mateos-Garcia – Creative Industries Research Fellow, NESTA
  • Marc Vanlerberghe – Director of Product Marketing, Mobile & Android
  • Archana Ravichandran – Global Services Manager, Google Analytics
  • Bill Kee – Product Manager, Google Analytics
  • Chao Cai – Engineering Lead, Conversion Tracking & Cross-Channel Attribution
  • Jesse Savage – Product Manager & Privacy Officer, Google Analytics
  • Kerri Jacobs – Team Lead, Google Analytics Sales
  • Lucas Pettinati – Lead User Experience Designer, Google Analytics
  • Matt Ackley – Director of Product Marketing, Media and Platforms
  • Michael Fink – Product Manager, Google Analytics
  • Michal Neufeld – Product Manager, Google Analytics
  • Nick Mihailovski – Senior Developer Programs Engineer, Google Analytics
  • Sagnik Nandy – Engineering Lead, Google Analytics Backend and Infrastructure
  • Shauna Gerry – Team Lead, Google Analytics Account Management
  • Sophie Chesters – Product Marketing Manager, Google Analytics
  • Trevor Claiborne – Product Marketing Manager, Google Analytics
  • Jesse Nichols – Partner Program Manager, Google Analytics
  • Timo Josten – Partner Program Manager, Google Analytics
  • Avinash Kaushik – Digital Marketing Evangelist, Google
  • Justin Cutroni – Director of Digital Intelligence, Cardinal Path
  • Russell Sutton – Managing Director, ConversionWorks
  • Timo Aden – Managing Director, Trakken
  • Juan Manuel Damia – Co-Founder, Intellignos

I’ve learnt a lot and passed on my learnings to the team.

We are keen to help your business maximise your return from Google Analytics. Please contact us for a no-obligation chat.

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Jun 20 2011

First Rate announced as finalists for 2011 IAB Awards

Today the IAB announced the list of finalists for the inaugral IAB awards. We’re proud to say that First Rate were named as finalists in the Search Marketing (Organic Search) category for our submission “The Power of Longtail: Focus Property”.

This is the first year that has seen the ‘Search’ category split into Paid vs Organic with the increase in entries for the category over recent years. This year also marks a jump in entries of 19% from the previous year, and with the awards ceremony already nearly at capacity, it’s proving to be a highly competitive event.

Our team devised a strategy that not only saw a significant increase in unique visits and visits from organic search but also an increase in ranking for head and secondary terms securing the head term as ranking number 1.

We’ll post a case study once winners are announced so stay tuned.

Congrats to the First rate Sydney team who worked on the project and to the other finalists!

Click here for the complete list of finalists

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Jun 17 2011

Marketing Association Digital Day Out 2011 #DDO11

Published by NZ Editor under First Rate News, Only NZ

Digital Day Out 2011 - Marketing Association

First Rate will be speaking at the New Zealand Marketing Association Digital Day Out 2011: “Digital Day Out brings together a world-class group of influential thinkers who have effectively integrated digital to drive unprecedented business results. Expert speakers include”:

Dave Audley, A/NZ Solutions Director & Regional Head of Professional Services, Experian Asia Pacific
Dave’s presentation will cover the vital importance of multi-channel marketing in today’s world:

  • Creating a single view of customer
  • Campaign integration across multiple channels
  • Real-time decisioning
  • In-house versus outsourced solutions

Matthew Davison, Product Specialist, Google
Matthew will share real examples how medium sized organisations can best use Analytics through three key areas:

  • Customer driven decision making
  • Intelligence reporting
  • The purchase funnel and multi-channel attribution

Kieren Cooney, Chief Marketing Officer, Telecom
Kieren will share the next big trends in global mobility and the effect on customer relationships.

Jasmine Griffin, Marketer, Whittaker’s
Jasmine’s presentation will focus on traditional marketing with a digital twist:

  • How Whittaker’s have been strategically successful in the digital world through a new website and social media platforms
  • The ‘Swear by the Slab’ campaign – incorporating digital platforms to complement TV advertising
  • Developing strategies that integrate all platforms, both online and offline, to ensure a strong and consistent brand message

Caroline Dewe, Managing Director, Alphero
Caroline’s presentation will look at how to launch marketing services that matter. She will discuss making digital innovation happen within complex corporate environments, providing an overview of evolving future customer landscape, including examples of pragmatic delivery of successful services that embrace the digital world.

Alexey Kojevnikov, Consulting Team Leader, First Rate and Cuan Gray, Business Manager, Fatso

Cuan and Alexey will speak about challenging the campaign mindset that existed at Fatso, and focusing on getting more results by improving existing assets through conversion optimisation, including:

  • What Fatso learned that changed how they market their services
  • How Fatso turned more visitors into customers, including practical advice:
    • Identify your conversion type: high-barrier vs low-barrier
    • Avoid common CRO myths
    • Find and address visitors’ objections
    • Always test changes using a CRO experiment tool
  • Short-term campaign thinking vs a lifetime view of the customer

To book your tickets, visit the Marketing Association site.

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May 10 2011

Online Marketing Job: SEO, CRO, SEM & Analytics

Published by Samuel under First Rate News, Only NZ

First Rate is hiring: Online marketing jobs

Yes, we are looking for another consultant joins us! This role has opened up due to continued growth in our Auckland office.

Our rapidly growing tier 1 client list includes SalesForce.com, Vodafone, ASB and more. This makes First Rate a great place to make your career and take you to the next level. A friendly, experienced team keen to share their knowledge guarantees you’ll learn from the best.

Reporting to the Consulting Team Leader, you will be working with a range of clients, helping them achieve excellent online results.

What You Will Be Doing

  • Providing strategic advice to clients on how to improve their search engine rankings
  • Helping clients achieve their goals through link building and other creative optimisation techniques
  • Developing and optimising PPC campaigns
  • Interpreting and analysing analytics reports, especially Google Analytics
  • Helping clients make the most out of their Google Analytics installations
  • Implementing and managing conversion rate optimisation projects
  • Implementing and optimising performance based advertising campaigns

Required Experience

The ideal candidate will have a minimum of 2 years demonstrable experience in at least two of the following:

Desired Experience

Ideally, the candidate will also have experience in:

  • Complex configuration of Google Analytics (filters, async, cross-domain etc)
  • Experience in using Google Website Optimizer
  • Landing Page Optimisation
  • Google GAP and GAIQ certified. Successful candidates will be assisted getting these qualifications if not already held

Why Work for First Rate?

To apply please send your CV to nzjobs@firstrate.co.nz

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