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	<title>Internet Marketing Blog New Zealand - First Rate &#187; First Rate News</title>
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	<link>http://www.firstrate.co.nz/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>First Rate is a Google AdWords and Google Analytics Certified Partner</title>
		<link>http://www.firstrate.co.nz/blog/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/</link>
		<comments>http://www.firstrate.co.nz/blog/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/#comments</comments>
		<pubDate>Thu, 20 May 2010 01:20:37 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google adwords certified partner]]></category>
		<category><![CDATA[google analytics certified partner]]></category>
		<category><![CDATA[google certified partner]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2294</guid>
		<description><![CDATA[
Google has retired the Google Advertising Professionals (GAP) programme and replaced it with a new AdWords Certification programme.
Penry Price, Vice President, Global Agency Development for Google, writes:
We’ve had a lot of great feedback from agencies and today we’re  announcing changes designed to offer them better training and more  rigorous certification in AdWords proficiency, [...]]]></description>
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		<title>Get to know SEM Technology</title>
		<link>http://www.firstrate.co.nz/blog/get-to-know-sem-technology/</link>
		<comments>http://www.firstrate.co.nz/blog/get-to-know-sem-technology/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 01:38:22 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[sem technology]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2007</guid>
		<description><![CDATA[In an open letter to marketing directors, Tom Skotidas, head of   marketing for First Rate, explains why they should learn about the technology   agencies use to manage search engine marketing.

Dear marketing director, I hope this letter finds you and your search engine marketing program well. I am writing because I am [...]]]></description>
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		<title>Calling all digital marketers</title>
		<link>http://www.firstrate.co.nz/blog/calling-all-digital-marketers/</link>
		<comments>http://www.firstrate.co.nz/blog/calling-all-digital-marketers/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 22:58:50 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[internet marketing consultant]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[opening]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[vacancy]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1952</guid>
		<description><![CDATA[

One of our long-standing team members, Stuart, is moving on to pursue his desire to work in the non-profit space. Good for the non-profit but sad for us. As a result, there is a opening on the team right now &#038; WE WANT YOU! (or someone you know).
The opening is for an Internet Marketing Consultant. [...]]]></description>
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		<title>First Rate Announces Exclusive New Zealand and Australian Partnership with SearchIgnite</title>
		<link>http://www.firstrate.co.nz/blog/first-rate-announces-exclusive-new-zealand-and-australian-partnership-with-searchignite/</link>
		<comments>http://www.firstrate.co.nz/blog/first-rate-announces-exclusive-new-zealand-and-australian-partnership-with-searchignite/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:30:22 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[searchignite]]></category>
		<category><![CDATA[sem technology]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1727</guid>
		<description><![CDATA[(Auckland, 9th February 2010) Search marketing agency, First Rate has been appointed as the exclusive licensee in New Zealand and Australia of the Search Engine Marketing (SEM) technology, SearchIgnite.
One of the world’s leading providers of SEM bid management and reporting solutions, SearchIgnite will provide First Rate with an advanced suite of tools to manage, optimise, [...]]]></description>
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		<title>Interview with The Independent: Online Performance Advertising</title>
		<link>http://www.firstrate.co.nz/blog/interview-with-the-independent-online-performance-advertising/</link>
		<comments>http://www.firstrate.co.nz/blog/interview-with-the-independent-online-performance-advertising/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 04:58:40 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1412</guid>
		<description><![CDATA[The tension is becoming stronger and stronger as publishers are forced to deal with the prospect of having advertisers say to them: &#8220;I like your site but I don&#8217;t want to pay per impresssion&#8221;
Chief operating officer Samuel Stadler spoke to The Independent about SEO, PPC and Online Advertising [PDF].
Related Posts:

Advertising Online: Get More Bang for [...]]]></description>
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