Nov
09
2010
As previously reported, First Rate attended Google’s Partner Summit in Mountain View, California.
Here’s a brief recap from Danny Ng who was at the GACP Summit, along with a couple of photos.
I recently headed to sunny California to attend the 3 day Google Analytics Certified Partner (GACP) summit at Google’s headquarters in Mountain View. It was an exciting journey that took 14 hours of air time to get to, meeting GACP & WOAC partners from all around the globe, engaging with the Google Analytics team and definitely checking out Google’s cool offices and facilities!
Unfortunately, I can’t go into the exact details of the summit’s content (yes, they have Google alerts monitoring me right now, perhaps even my phone!) – what I can say is that it is great to know Google is focused and determined to make Google Analytics into a really kick-ass enterprise level web analytics product.
Main highlights were the development roadmap for Google Analytics, future features and also the collaboration between the Google team and the GACP partners on strategies on how to make Google Analytics and the partnership better.
Many things were learnt through the summit and I’m very excited and proud to be a part of this great product and global team. Looking forward to the GACP Summit 2011! Until then, happy analysing.
PS. We liked the Google cookies… points to those who get it:
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Oct
25
2010
Mark Baartse, Consulting Director at First Rate will be presenting a session on Cross Channel Attribution at the upcoming eMetric summit in Melbourne 16th – 17th November. Mark will speak about how to optimise the true value of every click on the path to conversion.
We know that users cross channels, yet we continue to do a bad job of reporting on and optimising to multiple clicks that cross channel. Mark will speak about case studies that use cross channel and multiclick attribution to get a true view of the value of each click – regardless of the channel used. After the session you will be able to optimise your media spend, to the real contribution of different channels, helping you to get the most for every media dollar.
We’ll also be running a Search Marketing Bootcamp session for eMarketers wanting to understand practices better or to brush up on their skills.
It’s free! and will take place in the exhibition hall – check it out here
Chat to the First Rate team in the exhibition hall about any niggling issues or find out what’s next for the future of search and performance.
Dont forget to drop your business card in the bowl at the First Rate stand for your chance to win a nifty Apple iPad.
Check out SMX and the eMetrics Summit, which run along side each other here.
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Sep
20
2010
If that’s the sort of graph that gets your blood pumping you should probably apply for this position.
We are seeking candidates with an SEO focus or SEM focus, but ideally prefer cross skilled people. We are especially interested in consultants with a strong technical background. If you have a background in web development, JavaScript programming or software engineering, with experience in SEO / PPC / Analytics – we’d love to hear from you!
Reporting to the Consulting Team Leader, you will be working with a range of top clients, helping them achieve excellent online results.
Areas the consultant will be working in include:
- Providing strategic advice to clients on how to improve their search engine rankings
- Helping clients achieve their goals through link building and other creative optimisation techniques
- Developing and optimising PPC campaigns
- Interpreting and analysing analytics reports, especially Google Analytics
- Helping clients make the most out of their Google Analytics installations
- Implementing and managing conversion rate optimisation projects
- Implementing and optimising performance based advertising campaigns
The ideal candidate will have 2-3 years demonstrable experience in:
- Onsite SEO analysis
- Link building
- PPC (Google AdWords)
- Using Google Analytics
- Basic to intermediate web development skills including HTML, CSS, JavaScript and a server side language (PHP, ASP.NET, etc), as well as experience working with content management systems, shopping carts, and other database driven web applications
Ideally, the candidate will also have experience in:
- Complex configuration of Google Analytics (filters, etc)
- Experience in using Google Website Optimizer
- Working with shopping comparison engines and affiliates marketing networks
- Google GAP and GAIQ certified. Successful candidates will be assisted getting these qualifications if not already held
Why work for First Rate?
- Competitive package
- Young, geeky team in the CBD
- We don’t just work, we also have fun.
- A flat company structure where your voice can be heard
- Leading online marketing agency that is part of Australia’s leading digital group, Q Ltd. (ASX:QXQ)
- First Rate is a Google Analytics and AdWords parter, as well as a Yahoo Ambassador.
- We value and reward professionalism, excellence and results
- Commitment to career development and opportunity
- Smart company where you will learn and grow as much as you want to
To apply for the Online Marketing Consultant position (SEO / Google AdWords / Google Analytics), send your CV to nzjobs at firstrate dot co dot nz
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