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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Google Analytics</title>
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	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Three Google Analytics Tips That Can Increase Your Online Marketing ROI</title>
		<link>http://www.firstrate.co.nz/blog/three-google-analytics-tips-that-can-increase-your-online-marketing-roi/</link>
		<comments>http://www.firstrate.co.nz/blog/three-google-analytics-tips-that-can-increase-your-online-marketing-roi/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 00:30:18 +0000</pubDate>
		<dc:creator>Rendy</dc:creator>
				<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2366</guid>
		<description><![CDATA[
The beauty of online marketing lies in the ability to measure almost every activity and result.
Google Analytics  provides abundant measurement capabilities and intelligence that may be useful for your marketing strategy. But as with paint brushes and chisels, it is not the tool itself but rather how you use the tool that enables you to [...]]]></description>
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		<title>First Rate is a Google AdWords and Google Analytics Certified Partner</title>
		<link>http://www.firstrate.co.nz/blog/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/</link>
		<comments>http://www.firstrate.co.nz/blog/first-rate-is-a-google-adwords-and-google-analytics-certified-partner/#comments</comments>
		<pubDate>Thu, 20 May 2010 01:20:37 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google adwords certified partner]]></category>
		<category><![CDATA[google analytics certified partner]]></category>
		<category><![CDATA[google certified partner]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2294</guid>
		<description><![CDATA[
Google has retired the Google Advertising Professionals (GAP) programme and replaced it with a new AdWords Certification programme.
Penry Price, Vice President, Global Agency Development for Google, writes:
We’ve had a lot of great feedback from agencies and today we’re  announcing changes designed to offer them better training and more  rigorous certification in AdWords proficiency, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Things I learnt at Webstock 2010</title>
		<link>http://www.firstrate.co.nz/blog/things-i-learnt-at-webstock-2010/</link>
		<comments>http://www.firstrate.co.nz/blog/things-i-learnt-at-webstock-2010/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 22:18:59 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Website Conversion]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[coding horror]]></category>
		<category><![CDATA[codinghorror]]></category>
		<category><![CDATA[daniel burka]]></category>
		<category><![CDATA[jeff attwood]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[linkedin.com]]></category>
		<category><![CDATA[reid hoffman]]></category>
		<category><![CDATA[webstock]]></category>
		<category><![CDATA[wellington]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1885</guid>
		<description><![CDATA[
Source: Kiwi Flickr
This year was the third time I&#8217;ve been to Webstock. I go for a few reasons: to visit Wellington!, to get perspectives on web design &#38; web development that I wouldn&#8217;t normally, to let my brain think about things other than digital marketing and to catch up with people.
Of course, it isn&#8217;t easy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using a Custom Google Analytics Configuration to Understand Online Marketing Performance</title>
		<link>http://www.firstrate.co.nz/blog/custom-google-analytics-configuration-online-marketing-performance/</link>
		<comments>http://www.firstrate.co.nz/blog/custom-google-analytics-configuration-online-marketing-performance/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 04:02:16 +0000</pubDate>
		<dc:creator>Paul T.</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1686</guid>
		<description><![CDATA[Do you know how well your online marketing tactics are performing?
How much does a conversion cost from your pay per click campaigns, search engine optimisation efforts or your email marketing campaigns&#8230;? &#8211; Do you know the answer?
Most Marketing Managers would answer yes to this question. For example: “Our PPC campaign costs us $6 for every [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Analytics Intelligence and Analytics Annotations</title>
		<link>http://www.firstrate.co.nz/blog/google-analytics-intelligence-annotations/</link>
		<comments>http://www.firstrate.co.nz/blog/google-analytics-intelligence-annotations/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 01:40:56 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Analytics Annotations]]></category>
		<category><![CDATA[Analytics Intelligence]]></category>
		<category><![CDATA[GAAC]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1573</guid>
		<description><![CDATA[Google Analytics is a comprehensive website tracking and analysis tool provided by Google. There are a number of other tools out there that can provide similar information about your website visitors, some are free and some you have to pay for, but more and more website owners are choosing to use Google Analytics because it [...]]]></description>
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