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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Google Analytics</title>
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		<title>Marketing ROI &#8211; The Most Important Measure of Marketing Success</title>
		<link>http://www.firstrate.co.nz/blog/marketing-roi/</link>
		<comments>http://www.firstrate.co.nz/blog/marketing-roi/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 23:26:52 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google analytics certified partner]]></category>
		<category><![CDATA[marketing roi]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=5192</guid>
		<description><![CDATA[IBM has conducted face-to-face interviews with 1,734 Chief Marketing Officers (CMOs) across 19 industries and 64 countries to understand the forces changing business and markets today &#8211; and how the marketing profession is changing in light of these.
The four biggest challenges that their market research study highlights are:


The explosion of data
Social media
The proliferation of channels [...]]]></description>
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		<title>Insurance &#8211; Google Analytics Case Study</title>
		<link>http://www.firstrate.co.nz/blog/google-analytics-case-study/</link>
		<comments>http://www.firstrate.co.nz/blog/google-analytics-case-study/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 19:25:37 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[google analytics case study]]></category>
		<category><![CDATA[google analytics certified partner]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=5136</guid>
		<description><![CDATA[First Rate Enables Pinnacle Life to Make Better Business Decisions using Google Analytics

 
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that [...]]]></description>
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		<title>Why Online Marketing is like Herding a Flock of Sheep</title>
		<link>http://www.firstrate.co.nz/blog/why-online-marketing-is-like-herding-a-flock-of-sheep/</link>
		<comments>http://www.firstrate.co.nz/blog/why-online-marketing-is-like-herding-a-flock-of-sheep/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 21:46:50 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[assisted clicks]]></category>
		<category><![CDATA[multi-channel tracking]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=5000</guid>
		<description><![CDATA[
For a long time posts and threads across the web sprung up discussing concepts like “first-click attribution” and “last-click attribution” for conversions. While the common and default method among many web analytics packages attributed the last-click to a conversion, multiple methods to attribute the first-click to a conversion were shared and deployed across the online [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Google Analytics Premium</title>
		<link>http://www.firstrate.co.nz/blog/google-analytics-premium/</link>
		<comments>http://www.firstrate.co.nz/blog/google-analytics-premium/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 21:17:34 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Analytics Premium]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4950</guid>
		<description><![CDATA[
Google Analytics Premium has just been announced by Google.
Here&#8217;s the launch video:

We have listed the main benefits below:
Extra Processing Power
Extra processing power means more data, more quickly. With Google Analytics Premium, you can gather, analyze and share more data than ever:

Lifted data limits. Track more then ever—billions of hits per month and 50 custom variables [...]]]></description>
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		<title>Google Analytics Partner Summit 2011</title>
		<link>http://www.firstrate.co.nz/blog/google-analytics-partner-summit-2011/</link>
		<comments>http://www.firstrate.co.nz/blog/google-analytics-partner-summit-2011/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 21:48:26 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[GACP]]></category>
		<category><![CDATA[google analytics certified partner]]></category>
		<category><![CDATA[Google Partner Summit]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4920</guid>
		<description><![CDATA[
I&#8217;ve recently returned from Palo Alto from the Google Analytics Partner Summit. This year the summit was held at the Computer History Museum in Mountain View.
Whilst I can&#8217;t share any specific information as far as GA is concerned, what I can share is that upcoming changes are going to be big.  
One thing that [...]]]></description>
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