Jun
20
2011
Today we are featuring some primary research carried out by Great Research, a sister company to First Rate and also owned by the Q Group. Great Research has asked a panel of New Zealanders about Daily Deals websites. The research was carried out at the start of June 2011 and the total responses received were 1,122.
Which daily deal sites do you keep track of?
According to Great Research data, the top 3 daily deals sites New Zealanders keep track of are GrabOne, TreatMe and 1 Day.
On average, how regularly do you buy things from daily deal sites?
According to Great Research data, 23% of New Zealander’s buy a deal “at least once every few months” with 2% buying “at least once per week”.
On average, how much do you usually spend on a deal?
15% of New Zealanders spend between $11 and $20 on a deal whilst the majority (32%) spend between $51 to $100.
What do you prefer daily voucher sites to offer?
The 3 voucher types Kiwis most prefer are casual dining, flights and accommodation. The least preferred voucher types are sports, dentistry and hairdressing. Daily deals sites, please take note!
How do you feel about daily deal sites?
33.5% of New Zealanders think daily deals sites are “a good way to save money” but 7.4% feel that the sites “never have anything I want”. Finally 8.8% of us think that there are too many of them.
If you would like more information on the above or similar research, please contact us.
Related Posts:
Sep
14
2010
Which New Zealand tyre retailers are gaining traction online – and who is losing out..?
Buying tyres online is relatively big business in markets like the UK where you can find the exact tyre you might need, buy it online cheaper than in a retail store and then have someone come around and fit it free of charge – all without you needing to get your hands dirty or even leave your desk.
So how are New Zealand tyre companies embracing the online opportunity? And to what extent are they using SEO and PPC to accelerate market share?
Each month thousands of New Zealanders search for new tyres for their vehicles – who are they finding, and are these suppliers responding to consumer demands?
First Rate research shows that some sites have good functionality but simply won’t be seen by potential customers, while others are much more visible yet don’t necessarily offer potential customers what they actually want.
Download the report to find out who’s in pole position and who’s stuck in the pit lane.
Related Posts:
Aug
24
2010
The energy supply market has become increasingly competitive in recent times, and with the internet the primary research tool for a large proportion of New Zealanders, being found online for a (new) provider is indeed important, unsurprisingly.
What is surprising, however, is that the online search visibility for New Zealand power companies is very low compared to other industries, despite the pressures energy companies are under to maintain customer loyalty and grow market share.
First Rate’s first industry report for energy companies provides some key insights looking into the performance by provider against the 49 most-trafficked search terms on Google NZ (brand terms were excluded). With the position on the search results page determining in large part the amount of traffic a website receives from any given search, there is a lot at stake.
Our research shows that there is a huge variance in the adoption of online – from Powershop.co.nz utilising search as well as social media marketing, both integral parts of what is the world’s first online energy store, to other providers that perform significantly less well as the report shows. Overall, natural search performance is the worst of any industry surveyed by First Rate!
In industries like Insurance scores of over 70% are observed. In the energy supply market, Mercury Energy performed strongest of the suppliers as far as SEO is concerned, but with a score of just 12% visibility!
In paid search, Contact Energy are the clear leader, with a balanced strategy of keyword bidding and a score which is 70% greater than their nearest competitor (53% visibility). So whilst the market is hugely competitive, few providers are realising the opportunity which online represents.
Download First Rate’s comprehensive report today: Power Company Online Market Research.
Related Posts:
