Presented by Jon Ostler at Search Engine Room, October 2008

This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.

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How does a search engine know that your site is important?

The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and quality of these links to determine the “online reputation” of a site and then ranks them accordingly.

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Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)

I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?

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Presentation: Top tips for building website links

Discover how to build links to a website.

This presentation includes insights on:

• Top tips for link building
• Link baiting
• Buying links
• RSS and Linking Strategies

Find out more by downloading the presentation:

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