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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Link Building</title>
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	<link>http://www.firstrate.co.nz/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Linking &#8211; Walking a Fine Line</title>
		<link>http://www.firstrate.co.nz/blog/linking-walking-a-fine-line/</link>
		<comments>http://www.firstrate.co.nz/blog/linking-walking-a-fine-line/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 19:43:23 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Presentations]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=818</guid>
		<description><![CDATA[Presented by Jon Ostler at Search Engine Room, October 2008
 
This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues [...]]]></description>
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		<title>Online PR (links)</title>
		<link>http://www.firstrate.co.nz/blog/online-pr-links/</link>
		<comments>http://www.firstrate.co.nz/blog/online-pr-links/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 03:27:58 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[How does a search engine know that your site is important?
The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and [...]]]></description>
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		<title>Marketing Your Way to Link Popularity &amp; Page Rank</title>
		<link>http://www.firstrate.co.nz/blog/marketing-your-way-to-link-popularity-page-rank/</link>
		<comments>http://www.firstrate.co.nz/blog/marketing-your-way-to-link-popularity-page-rank/#comments</comments>
		<pubDate>Tue, 08 Nov 2005 03:41:28 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[jon ostler]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[page rank]]></category>
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		<guid isPermaLink="false">http://www.first-rate.com/blog/?p=160</guid>
		<description><![CDATA[Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)


I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner [...]]]></description>
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		<title>Link Building</title>
		<link>http://www.firstrate.co.nz/blog/link-building/</link>
		<comments>http://www.firstrate.co.nz/blog/link-building/#comments</comments>
		<pubDate>Thu, 24 Mar 2005 23:50:38 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing Presentations]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/link-building</guid>
		<description><![CDATA[Presentation: Top tips for building website links
Discover how to build links to a website.
This presentation includes insights on:

Top tips for link building
Link baiting
Buying links
RSS and Linking Strategies

 
Find out more by downloading the presentation:
 
Download this &#38; other presentations
 
Related Posts:

Using a Custom Google Analytics Configuration to Understand Online Marketing Performance
Should Brands Undertake Social Media Marketing Campaigns..?
First Rate [...]]]></description>
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