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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Online Advertising</title>
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	<link>http://www.firstrate.co.nz/blog</link>
	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Increasing the Performance of your Digital Media Spend with Cross-Channel Conversion Attribution</title>
		<link>http://www.firstrate.co.nz/blog/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/</link>
		<comments>http://www.firstrate.co.nz/blog/increasing-the-performance-of-your-digital-media-spend-with-cross-channel-conversion-attribution/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 02:33:33 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Performance Optimisation Technology]]></category>
		<category><![CDATA[searchignite]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2515</guid>
		<description><![CDATA[
First Rate uses SearchIgnite to drive client ROI for search engine marketing campaigns, as well as deliver increased performance from the total digital media spend using conversion attribution across all digital media channels.
First Rate has partnered with SearchIgnite, a company that works with a variety of marketers across all online channels including email, display, social [...]]]></description>
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		<title>Advertising Online: Get More Bang for Your Buck</title>
		<link>http://www.firstrate.co.nz/blog/advertising-online-get-more-bang-for-your-buck/</link>
		<comments>http://www.firstrate.co.nz/blog/advertising-online-get-more-bang-for-your-buck/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 05:20:03 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[tpn]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2394</guid>
		<description><![CDATA[
Banner ads, Facebook ads or Google AdWords&#8230;where should you be placing ads to gain the highest level of ROI?
Find out how to map out your online advertising schedule, what it all costs and what will work better for you.
Grant Osborne, First Rate&#8217;s Director of Strategy &#38; Performance, spoke at EMA Northern on how to get [...]]]></description>
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		<title>Actions, not eyeballs: New Zealand Performance Online Advertising</title>
		<link>http://www.firstrate.co.nz/blog/actions-not-eyeballs-new-zealand-performance-online-advertising/</link>
		<comments>http://www.firstrate.co.nz/blog/actions-not-eyeballs-new-zealand-performance-online-advertising/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 01:11:17 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[performance advertising]]></category>
		<category><![CDATA[tpn]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=2373</guid>
		<description><![CDATA[The Performance Network has been featured in the May/June edition of New Zealand Marketing magazine.

Actions, not eyeballs - The Performance Network (TPN) is bringing a new level of accountability to online advertising: We have included a relevant graph lifted out from the article, below (source: IAB)

Feel free to download the 2 page article on NZ [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reaching Automotive Consumers Online with Google Advertising and Online Video Ads (YouTube)</title>
		<link>http://www.firstrate.co.nz/blog/reaching-automotive-consumers-online-with-google-advertising-and-online-video-ads-youtube/</link>
		<comments>http://www.firstrate.co.nz/blog/reaching-automotive-consumers-online-with-google-advertising-and-online-video-ads-youtube/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 04:51:20 +0000</pubDate>
		<dc:creator>Paul B.</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[search engine advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1529</guid>
		<description><![CDATA[These days, shopping online is the easiest way to grab those essentials or max out your credit card on luxury items that you ‘need’ to order a week before payday! DVDs, games, clothes, concert tickets&#8230;. we’ve bought them all &#8211; but what’s next? Cars, boats and houses..?
According to reports by Google and Ispos MORI, the [...]]]></description>
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		<title>Google Advertising &#8211; Optimisation Tips from First Rate</title>
		<link>http://www.firstrate.co.nz/blog/google-advertising/</link>
		<comments>http://www.firstrate.co.nz/blog/google-advertising/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 21:51:15 +0000</pubDate>
		<dc:creator>Forsyth</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[adwords optimisation]]></category>
		<category><![CDATA[google advertising]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1517</guid>
		<description><![CDATA[Seven free optimisation tips to get more from your Google advertising in 2010: If the person/agency managing your AdWords account isn’t doing these things then you need to ask them when they will be!

Note: The tips below are from our pros &#8211; of course there are plenty of books covering Adwords (check Mighty Ape, for [...]]]></description>
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