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	<title>Internet Marketing Blog New Zealand - First Rate &#187; PPC</title>
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		<title>Five Tips How to Increase Google AdWords CTR Quickly</title>
		<link>http://www.firstrate.co.nz/blog/five-tips-how-to-increase-google-adwords-ctr-quickly/</link>
		<comments>http://www.firstrate.co.nz/blog/five-tips-how-to-increase-google-adwords-ctr-quickly/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 03:23:56 +0000</pubDate>
		<dc:creator>Premek</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[google adwords certified partner]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=5159</guid>
		<description><![CDATA[Christmas is fast approaching and there is very little time left for improving your Google AdWords campaigns!
So, let&#8217;s have a look at what you can do right now to increase your click through rates (CTR) without necessarily paying any more money.
1) Ensure Your Ad Matches the Search Query
Putting the keyword into your ad&#8217;s headline is [...]]]></description>
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		<title>Fairfax Media Online Advertising Case Study &#8211; Google AdWords</title>
		<link>http://www.firstrate.co.nz/blog/fairfax-media-online-advertising-case-study-google-adwords/</link>
		<comments>http://www.firstrate.co.nz/blog/fairfax-media-online-advertising-case-study-google-adwords/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 02:49:33 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4867</guid>
		<description><![CDATA[
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>metservice.com SEM Case Study</title>
		<link>http://www.firstrate.co.nz/blog/metservice-com-sem-case-study/</link>
		<comments>http://www.firstrate.co.nz/blog/metservice-com-sem-case-study/#comments</comments>
		<pubDate>Wed, 25 May 2011 23:09:05 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[ppc case study]]></category>
		<category><![CDATA[sem case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4437</guid>
		<description><![CDATA[
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
metservice.com is New Zealand’s 6th most popular website according to Nielsen NetRatings (Market Intelligence Ranking, April 2011). First Rate has been providing hands-on pay per click search advertising [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Instant &amp; Paid Search</title>
		<link>http://www.firstrate.co.nz/blog/google-instant-paid-search/</link>
		<comments>http://www.firstrate.co.nz/blog/google-instant-paid-search/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 00:48:05 +0000</pubDate>
		<dc:creator>Karl</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4279</guid>
		<description><![CDATA[Google instant was a major change for Google in the way they display search results to its users. They now try to predict what you are typing in real time &#38; display results based on those predictions]]></description>
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		<title>AdWords Quality Score – Why Should You Hire a Pro?</title>
		<link>http://www.firstrate.co.nz/blog/adwords-quality-score-why-should-you-hire-a-pro/</link>
		<comments>http://www.firstrate.co.nz/blog/adwords-quality-score-why-should-you-hire-a-pro/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 21:21:58 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Conversion Rate Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=3759</guid>
		<description><![CDATA[
A Google AdWords account that is improperly set up and managed usually means that you’re paying more for clicks than you should (cost per click or CPC for short), appearing in a lower ad position  compared to your competitors and – perhaps most importantly – wasting resources that could be better devoted to other [...]]]></description>
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