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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Search Engine Optimisation</title>
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		<title>The #1 Search Engine Optimisation Keyword Research Mistake</title>
		<link>http://www.firstrate.co.nz/blog/the-1-search-engine-optimisation-keyword-research-mistake/</link>
		<comments>http://www.firstrate.co.nz/blog/the-1-search-engine-optimisation-keyword-research-mistake/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:38:38 +0000</pubDate>
		<dc:creator>Samuel</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1918</guid>
		<description><![CDATA[Tom Skotidas, Head of Marketing for First Rate, is writing for Australia&#8217;s Marketing Magazine:
When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes.
I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this [...]]]></description>
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		<title>Local Search Optimisation</title>
		<link>http://www.firstrate.co.nz/blog/local-search-optimisation/</link>
		<comments>http://www.firstrate.co.nz/blog/local-search-optimisation/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 01:33:18 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[local business listings]]></category>
		<category><![CDATA[local search optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1858</guid>
		<description><![CDATA[According to various reports, approximately 20 to 35% of all web searches have local intent, meaning that the location of the search results is an important factor to the searcher.
Sometimes this is explicit (i.e. a  search for “north shore dentist”), but even if you omit the location from the search phrase, the search engines are [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Organic Search, E-Commerce and Page Load Times</title>
		<link>http://www.firstrate.co.nz/blog/organic-search-e-commerce-and-page-load-times/</link>
		<comments>http://www.firstrate.co.nz/blog/organic-search-e-commerce-and-page-load-times/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:02:41 +0000</pubDate>
		<dc:creator>Paul T.</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Website Conversion]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1463</guid>
		<description><![CDATA[The time it takes to load a page has always had a big impact on how visitors navigate around your website, and more crucially, how long they stay on your website. 2010 will be a turning point for your website if it loads slowly.
Visitors won’t endure slow loading pages anymore
In 2006, Akamai commissioned Jupiter Research [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Audio SEO and Video SEO</title>
		<link>http://www.firstrate.co.nz/blog/audio-seo-and-video-seo/</link>
		<comments>http://www.firstrate.co.nz/blog/audio-seo-and-video-seo/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:06:55 +0000</pubDate>
		<dc:creator>Ron</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Audio SEO]]></category>
		<category><![CDATA[Google Labs]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=1107</guid>
		<description><![CDATA[Audio and Video SEO search engine technology in 2009]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Caffeine Update</title>
		<link>http://www.firstrate.co.nz/blog/the-caffeine-google-search-algorithm-update/</link>
		<comments>http://www.firstrate.co.nz/blog/the-caffeine-google-search-algorithm-update/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 00:56:11 +0000</pubDate>
		<dc:creator>Rendy</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[caffeine]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=913</guid>
		<description><![CDATA[What is Google Caffeine update? What does it do? How is it going to be different? What should I do? Where can I try it?]]></description>
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		<slash:comments>1</slash:comments>
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