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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Search Engine Optimisation</title>
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		<title>The SEO eCommerce Checklist</title>
		<link>http://www.firstrate.co.nz/blog/the-seo-ecommerce-checklist/</link>
		<comments>http://www.firstrate.co.nz/blog/the-seo-ecommerce-checklist/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 05:13:25 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO (AU)]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=5029</guid>
		<description><![CDATA[
Our consulting team is often asked about what areas should be focused on when thinking about search for purchase driven or etail sites, as in today’s retail market companies really need to gain that competitive advantage. So, we’ve compiled this checklist as a foundation for what we like to call a ‘search friendly’ site.
The ultimate [...]]]></description>
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		<title>Marketing Case Studies: Search Optimisation for Bookabin</title>
		<link>http://www.firstrate.co.nz/blog/marketing-case-studies-search-optimisation-for-bookabin/</link>
		<comments>http://www.firstrate.co.nz/blog/marketing-case-studies-search-optimisation-for-bookabin/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 19:30:24 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Only NZ]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO case study]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4941</guid>
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Hartford Technologies is a global specialist in online booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.
First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate [...]]]></description>
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		<title>IAB Award Winning Case Study: Focus Property</title>
		<link>http://www.firstrate.co.nz/blog/iab-award/</link>
		<comments>http://www.firstrate.co.nz/blog/iab-award/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 05:27:15 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO (AU)]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4759</guid>
		<description><![CDATA[Download our award winning case study
The Power of Longtail: Focus Property


First Rate increases leading brand&#8217;s search engine rankings, powering their online business so that they rank above their competitors.
We have 30 consultants across Sydney, Perth and Auckland managing over 100 Google Adword Campaigns and generating over 1 million clicks a month and are proudly Google Analytics [...]]]></description>
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		<title>First Rate Wins IAB Award for Organic Search (SEO)</title>
		<link>http://www.firstrate.co.nz/blog/first-rate-wins-iab-award-for-organic-search/</link>
		<comments>http://www.firstrate.co.nz/blog/first-rate-wins-iab-award-for-organic-search/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 00:06:20 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[In the news]]></category>
		<category><![CDATA[Marketing Case Studies]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4722</guid>
		<description><![CDATA[

First Rate has taken the top prize for the IAB Australia Awards 2011, in the Organic Search (SEO) category for our client Focus Property.
The awards were held last night in Sydney and we&#8217;re all stoked to have claimed the top prize amongst a high calibre of entrants. Judges commented that our entry was
“a very well [...]]]></description>
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		<title>First Rate announced as finalists for 2011 IAB Awards</title>
		<link>http://www.firstrate.co.nz/blog/first-rate-announced-as-finalists-for-2011-iab-awards/</link>
		<comments>http://www.firstrate.co.nz/blog/first-rate-announced-as-finalists-for-2011-iab-awards/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 04:45:46 +0000</pubDate>
		<dc:creator>Oakley</dc:creator>
				<category><![CDATA[First Rate News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/?p=4544</guid>
		<description><![CDATA[
Today the IAB announced the list of finalists for the inaugral IAB awards. We&#8217;re proud to say that First Rate were named as finalists in the Search Marketing (Organic Search) category for our submission &#8220;The Power of Longtail: Focus Property&#8221;.
This is the first year that has seen the &#8216;Search&#8217; category split into Paid vs Organic [...]]]></description>
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