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Archive for the 'Social Media Marketing' Category
Jan
31
2011
It’s well established by now that Twitter is a ranking factor for search engines. It’s also fairly certain that they use a PageRank type formula to determine the “value” of your tweets. Lots of people following you? PageRank up. Most of those followers are spammers/bots/etc? PageRank down. It’s suspected there is some sort of trust rank as well where if someone “famous” follows you, then that probably increases your trust.
One factor that is a little less obvious but still important: the ratio of followers to those you follow. If you have 2,000 people following you, but you follow 10,000 people, that’s a minus. If you have 2,000 following you, but follow 100, that’s a plus.
So here’s a really quick and easy way to improve the value of your twitter account. Simply unfollow all the dead accounts you are unfollowing. I just did it and removed 43 accounts (out of 147). I had about 50 inactive accounts I was following, I didn’t unfollow a few people who I would like to hear from in case they become active. I used http://manageflitter.com and it took me about 2 minutes. Try it, and hopefully increase the value of your tweets.
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Nov
10
2010
Social Media Junction is a must-attend event for anyone interested in securing ROI from Social Media & Search Engine Marketing.
The 16th-17th November event incorporates a range of new media visionaries from the US, UK, Australia and New Zealand who will offer their insights into how you can ensure time spent on social media has a positive impact on the business’ bottom line.
The first day of Social Media Junction, 16th November, is a conference with a raft of international speakers discussing their experiences with delivering social media ROI. The conference will also feature 4 case studies from prominent NZ businesses – Hell Pizza, Tui, ASB and Telecom.
The 17th November will feature a social media content masterclass with Lee Odden from the US, CEO of TopRank Online Marketing Blog. This will be informative for anyone who wants to learn more about how social media and search (SEO) work together.
Lee will be covering topics such as content marketing, social media optimisation tips, link building via social media, how blogs, SEO & PR work together and digital asset optimisation.
For more info and to register online go to www.socialmediajunction.co.nz, or email register@socialmediajunction.co.nz.
First Rate has one ticket to both days to give away (value $1,195). If you would like to come and join us, please email smj@firstrate.co.nz or re-tweet our Tweet, and we’ll put you in the draw.
You need to email us or re-tweet before Thursday, 11 Nov at 4pm to be in the draw.
Social Media Junction is a must-attend event for anyone interested in securing ROI from Social Media & Search Engine Marketing. The 16th-17th November event incorporates a range of new media visionaries from the US, UK, Australia and New Zealand who will offer their insights into how you can ensure time spent on social media has a positive impact on the business’ bottom line.
The first day of Social Media Junction, 16th November, is a conference with a raft of international speakers discussing their experiences with delivering social media ROI. The conference will also feature 4 case studies from prominent NZ businesses – Hell Pizza, Tui, ASB and Telecom.
The 17th November will feature a social media content masterclass with Lee Odden from the US, CEO of TopRank Online Marketing Blog. Lee will let you in on the secrets of how to deliver online content, how to build a community and how to drive your company’s SEO. For anyone who wants to learn more about how social media and search (SEO) work together, this is it! Lee will be covering topics such as content marketing, social media optimization tips, link building via social media, how blogs, SEO & PR work together and digital asset optimisation.
For more info and to register online go to www.socialmediajunction.co.nz, or email register@socialmediajunction.co.nz.
We have one ticket to both days to give away (value $1195). If you would like to come and join us, please email smj@firstrate.co.nz or tweet this post and we’ll put you in the draw (to be drawn on Thursday, 11 Nov at 4pm).
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May
25
2010
Grant Osborne, First Rate’s Director of Strategy & Performance, spoke at Social Media Junction and covered the following topics:
- Google is getting more social
- Integrating search into your social media strategy & vice versa
- The importance of keywords and how to use them effectively – examples from YouTube, Twitter & other social networks
Social Media Junction Buzz #smj
There was plenty of buzz and coverage of Grant’s talk during and after the event, a selection has been included below:
Social Media Junction 2010 Topics & Speakers
- Keynote speech: Becoming a Trust Agent – Social Capital and the New Tribe. Julien Smith, Canada
- Changing people’s behaviour with Social Media – the 3Rs of Social Media use: Representation, Responsibility and Respect. Mike Hickinbotham, Senior Adviser Social Media, Telstra, Australia
- International Best practice in Social Media: 20 leading case studies from the private, public, not-for-profit and creative sectors. Justin Flitter, Social Media Practitioner and Paul Reynolds, Director, McGovern Online
- 5 Top Tips – What to avoid when implementing social media into an organisation: lessons from Facebook, YouTube & Twitter
- How to Manage Measurement and Tone in Social Media. Andy Beal, online reputation management expert Founder of MarketingPilgrim.com
- Bloggers Panel: 5 Top Tips The content challenge: how to keep it compelling and relevant
- Using Social Media in a broadcasting environment; external and internal stakeholder management. Aisha Hillary, Senior Marketing & New Media Specialist, SBS – Special Broadcasting Service, Australia
- Social & Search inseparably connected; how to ensure you do both well. Grant Osborne, Director of Strategy & Performance, First Rate
- How to harness video content for a local yet global social media campaign. Ross McConnell, Executive Director, Kea New Zealand
- Using Social Media effectively from an advertising perspective international best practice from MySpace. Andrew Cordwell, MySpace, Fox Interactive Media, Australia
Interested to read more? Download Grant’s presentation here: Social Media Marketing & Search.
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Mar
31
2010
There are many online marketing tactics you can employ to drive traffic to your website or brand profile, but you can’t underestimate the importance of keywords.
In paid search, choosing the right keywords can be the difference between a campaign that delivers results at a great ROI and a campaign that just costs you money; in search engine optimisation (SEO), choosing the right keywords can help you to achieve search engine rankings, resulting in increased visitors from natural search results, and increased sales; and on your blog, compelling headlines that are keyword-rich have the potential to attract many more visitors than just compelling headlines by themselves.
All of this means choosing the right keywords is absolutely crucial when building links to your website. In fact, in the 2009 SEOmoz Search Ranking Factors survey, the number one factor as agreed by SEO experts was ‘Keyword-focused anchor text from external links’.
We know that many things can drive external links, including press releases and articles: so do your press release and article headlines contain appropriate keywords, and are these also included in the content? Are you using keywords in your social profile links and signatures? And have you thought about how important keywords are in other areas?
If optimised correctly for the right keywords, YouTube videos can also appear in the search results for relevant phrases and more people will find the video via a search on YouTube. Are you generating as many viewers by including relevant keywords in the video title, description and in the assigned tags? If not, you may not be leveraging this media as much as possible.
Real-time results such as those from Twitter are also now included in the search results. If you are in a competitive industry, this offers another opportunity to be seen in the search results for relevant phrases.
The use of brand keywords is absolutely essential for online reputation management success in the search engines. And by including keywords in social profiles and leveraging those profiles, you can increase the number of positive results for brand-based keyword searches.
Keywords are of extreme importance in so many ways. So it’s important to take advantage of these opportunities to optimise and increase results.
Grant Osborne, First Rate’s Director of Strategy & Performance, will expand on this topic at the Social Media Junction event on 17 May.
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Feb
18
2010
So has Google finally figured out social media?
On the 9th February, Google officially launched Buzz for Gmail. On that day Todd Jackson, product manager for Gmail and Buzz at Google, defined Buzz as ‘an entire new world within Gmail’. He continued by describing it’s five key features:
- Auto-following
- Rich, fast sharing experience
- Public and private sharing
- Inbox integration
- Just the good stuff
Buzz may be Google finally realising that they could possibly change social media as a tool – and as an industry, as they have previously done with so many other tools.
What does it all mean for Social Media?
With Twitter, Facebook, LinkedIn and the plethora of failed social networking sites – is there space in the market for yet another one? – Do we really need this..?
To Facebook, Google Buzz is a threat. With many of its features emulating Friendfeed and the recently re-designed Facebook newsfeed, there exists endless possibilities for Google to jump on the coat tails of its success: In the first 56 hours of its launch, Google announced that there were over 9 million comments posted, over 200 mobile users checking in per minute and a total of 300,000 mobile check ins per day (!)
Despite the array of blogs about the rather negative buzz around Google Buzz and it’s privacy invasion, it seems that people are starting to embrace it.
Social Network Algorithmic Data Mining
Google’s consumer interaction has long attracted some criticism over the years with its unique method of contextually targeting ads based on the content that users are reading, searching for, or emailing. For consumers this has been a critical turning point in online privacy.
Yet this hasn’t stopped with Google Buzz: It tries to find your friends and connections through algorithms that watch what you do on Google services. It then lets you add more friends, but through the lens of Gmail. Where does the privacy invasion start and end..?
Or are we as users at fault here for giving Google too much power in the first place..? – We are, after all, getting most of Google’s tools for free – so in a sense exchanging free usage with Google’s data mining and ad targeting capabilities, now extended to our social connections.
Yes, Google is approaching the social networking battle in a different way to the norm: They are using their algorithms combined with what they know about your email to define the users and their social networks. Facebook, on the other hand, lets people pick other people to ‘befriend’ and connect with. That sounds more like social networking to me. Is Google allowing you to be social or allowing you to be stalked?
What do you think about Google Buzz?
Firstly, what do we make of Google Buzz as a marketing channel? I guess the jury is still out on that one; let’s try and figure out Twitter first, shall we?
Secondly, history has shown that Facebook has already won the war for social networking. For Google to challenge that title is similar to Facebook challenging them with a new web search engine. This is always going to be a dramatic, silly, uphill battle. However, how many times have Google been ‘knocked’ in the past to come back swinging? I wouldn’t count Buzz off just yet.
What do you think?
Please leave a comment, as always we read everything that is submitted and post relevant comments live with 24 hours.
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