Sep 24 2009
Insurance Online Industry Trends New Zealand: Insurance Search Trends & Statistics
Of all the markets researched by First Rate in New Zealand, Insurance has the most mature online presence. So what does this mean for consumers looking to buy an insurance policy, and companies vying for this business..?
In our 2009 Q3 insight report we look at which companies are leading the battle to be found online and who’s winning in paid search and natural search performance.
NZ is by and large a year or two behind the rest of the world in search engine marketing: What intelligent strategies can Insurance companies in NZ use to get ahead? And how, in a congested market, do you make your search marketing work harder..?
Average cost-per-click charges are running as high as $30 for generic terms, according to Google’s traffic estimator. Surely there are better ways to make your advertising work harder and cost less! So when AdWords 101 isn’t good enough what do you do next..?
Download the full Insurance Trends report here.
If you would like to see this sort of online research for your industry, please contact us.
