Industry Report

Hell Pizza has transformed the New Zealand takeaway market with their gourmet pizza menu and innovative marketing initiatives. In a short space of time they have taken on Pizza Hut, the world’s largest pizza restaurant chain, and they are proving a force to be reckoned with, both on- and off-line.

This report takes a look at both websites and examines how Hell consistently ranks as the online leader in this market dominated by big brand names such as Pizza Hut and Dominos.

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