Sep 30 2009
Research on Buying Video Games Online – New Zealand Gaming Search Trends & Statistics
The video game market is HUGE, with sales levels competitive with the movie and music industries.
Google’s own research indicates that 2 out of every 3 computer and gaming purchases are researched on the internet.
Given the staggering amount of customers that are online and searching for products, you’d expect to see the retailers competing strongly for their slice of this multi-million dollar industry. However whilst some are doing better than others, it is the newcomers who are showing them how it’s done – and proving that you don’t need enormous marketing budgets to succeed online.
Mighty Ape in particular are proving just how effectively you can market a business online and make money, without having to spend hundreds of thousands of dollars on TV ads that produce no measurable return.
Read our latest 2009 Online Gaming report to see who the winners and losers are in the battle to be at the top of the Paid Search and Natural Search results when potential customers search for game consoles such as Sony PlayStation (PS3), Microsoft XBOX 360, Nintendo Wii and specific game titles.
Download the full report here.
If you would like to see this sort of online industry research for your industry, please contact us.
