Sep 30 2011

First Rate COO Receives a Bail……out….

Published by Rendy under First Rate News

That’s right.

For my farewell gift, I had the pleasure to “bail” First Rate COO, along with the Team Leader and the Lead Consultant :)

Thanks for the fun, guys. It has been a great 4.5 years and I will definitely carry those moments everywhere I go.

Good luck.

(More pics after the videos)

Auckland Sky Screamer

Victims & Me

Loading

Loading

LOL nervous

LOL nervous

Final countdown

Final countdown

We attracted quite a crowd

We attracted quite a crowd

Related Posts:

One response so far

May 10 2011

Online Marketing Job: SEO, CRO, SEM & Analytics

Published by Samuel under First Rate News, Only NZ

First Rate is hiring: Online marketing jobs

Yes, we are looking for another consultant joins us! This role has opened up due to continued growth in our Auckland office.

Our rapidly growing tier 1 client list includes SalesForce.com, Vodafone, ASB and more. This makes First Rate a great place to make your career and take you to the next level. A friendly, experienced team keen to share their knowledge guarantees you’ll learn from the best.

Reporting to the Consulting Team Leader, you will be working with a range of clients, helping them achieve excellent online results.

What You Will Be Doing

  • Providing strategic advice to clients on how to improve their search engine rankings
  • Helping clients achieve their goals through link building and other creative optimisation techniques
  • Developing and optimising PPC campaigns
  • Interpreting and analysing analytics reports, especially Google Analytics
  • Helping clients make the most out of their Google Analytics installations
  • Implementing and managing conversion rate optimisation projects
  • Implementing and optimising performance based advertising campaigns

Required Experience

The ideal candidate will have a minimum of 2 years demonstrable experience in at least two of the following:

Desired Experience

Ideally, the candidate will also have experience in:

  • Complex configuration of Google Analytics (filters, async, cross-domain etc)
  • Experience in using Google Website Optimizer
  • Landing Page Optimisation
  • Google GAP and GAIQ certified. Successful candidates will be assisted getting these qualifications if not already held

Why Work for First Rate?

To apply please send your CV to nzjobs@firstrate.co.nz

Related Posts:

No responses yet

Mar 04 2011

If Online Marketing was a Computer Game…

Published by Simon under Other

The bulk of the consultants here at First Rate are (or have been in their younger days) pretty keen gamers.

So what would our profession be if it was a computer game? I don’t think it’s as easy as having just one…

SEO – Space Invaders:

Let’s start off with a classic. In space invaders you need to keep on shooting those aliens to keep on getting points. You need to hit the guys down the bottom first, and move your way up to the guys up the top. If we think about each level of aliens as a stage in your SEO project. Without doing your Search phrase research, the bottom level, you can’t get the next level up, or the one after that.

Space Invaders is like Search Engine Optimisation


Google AdWords – Duck Hunt

In Duck Hunt you need to aim carefully and shoot the ducks as they fly past. When you start out you are going to do a lot more shooting than hitting, but over time you refine your aim more and more, and end up with a higher success rate! Adwords is the same – when you first start out you target a lot, but as you learn from your results you end up refining your aim, better selecting the ducks you know you can hit, thus increasing the likelihood of getting a conversion every time you “pull the trigger”.

Duck Hunt is a lot like Google AdWords


Conversion Rate Optimisation – Lemmings and Mortal Kombat

This one gets two games, as there are two major parts to it.

First of all, lemmings. Your website is just like a lemmings level, with the lemmings being the users (we mean this in the nicest possible way!). You have a start, where the user enters, and an end, the conversion point, and you are trying to guide as many as possible safely through the process. Do a poor job and too many will drop out, but do it right and more will make it to the safety of the portal!

Lemmings is like Conversion Rate Optimisation

So that’s why you do it, what about how?

In Mortal Kombat two go in, only one comes out! In A/B testing two pages run head to head, with only the winner living on to fight again. You have a range of “moves” and tactics you need to use to make sure your new page beats the old one!

Mortal Kombat is just like CRO A/B Split Testing

Analytics – Mine Sweeper

Minesweeper is all about reading the numbers and picking the trends. Analytics is exactly the same!  We dig through the figures, identifying where to ‘click’ next, and what areas to avoid.

Minesweeper Analytics - Digging for the numbers that matter

Other favourite suggestions from around the office:

  • SEO Farmville – The internet is huge and you don’t get anywhere without connections
  • SEO Pacman – Eat up market share before your competitors do
  • Donkey Kong AdWords – Find your way to the top without getting hit with barrels – or high CPCs!
  • CRO Tetris – Need to find the best way to fit all the page parts together.
  • Multivariate CRO EVE Online – Multivariate conversion rate optimisation is much like configuring an arsenal of advanced spaceship weaponry (positive encouragement, testimonials, trust factors) and tactical defensive modules (purchase objections Q&A, Top queries FAQ) in just the right combination to have maximum conversion impact, hyper-charging conversion rates and thus maximising revenue.
  • Online Marketing Chess – It’s all about strategy and achieving long term goals using tactical opportunities.

Any other favourites you can think of..?

Leave us a comment if you have a suggestion!

Related Posts:

No responses yet

Jul 30 2010

Shooting Fun with .22 Bolt Action Rifles

Published by NZ Editor under Only NZ, Other

Target shooting

When we’re not working hard on SEO projects, we also like to have a bit of fun. And there is no better fun to be had than a bit of indoor target shooting! A great place to do that is the Auckland Indoor Pistol Range.


Lining up for the shot.


Wow the target looked MUCH bigger when I was pinning it to the board a few seconds ago!


It’s getting serious.


Success!

Related Posts:

One response so far

Jul 16 2010

Friday Arvo Fun Times in the Q Auckland Office

Published by NZ Editor under Only NZ, Other

Yo Q NZ – Let’s Kick It!

3di baby
TPN baby
All right stop your computers and listen
3di is back with a brand new session
Internet grabs a hold of me tightly
Flow like a harpoon daily and nightly
Will it ever stop yo I don’t know
Give us your money we’ll make your campaigns flow
To the extreme we rock the net like a vandal
Light up Media Mingles and maybe cause a scandal
TPN go rush to the inventory that booms
We’re killing our rivals like a poisonous mushroom
Deadly when we make a dope proposition
Anything less than the best is a bad decision
Love it or leave it you better not wait
You better book those impressions by the next date
If there is a problem yo we’ll solve it
Check out the hook while our DJ revolves it

Related Posts:

No responses yet

Next »
 



First Rate on LinkedIn