Every truly successful website has invested in, and mastered, natural search traffic generation. Optimising your website for Search Engines enables you to take advantage of long term, low cost website traffic and gain a competitive advantage in the marketplace. First Rate's comprehensive SEO methodology and process will ensure your SEO success by fully addressing your websiteís content, technology and linking.
With low costs per click, high click-through and conversion rates, Search Engine Marketing is ideal for revenue and lead generation, as well as brand building. AdWords is the most powerful advertising channel available to websites, but it is often misunderstood or not fully utilised. Discover First Rate's unique and sophisticated approach and find out how our Google qualified team can help your website gain a competitive advantage by using PPC to drive online leadership in your category.
First Rate has always focussed on Return On Investment (ROI) driven campaigns and can extend your campaign beyond search into low cost CPM, CPC and CPA (Cost Per Acquisition or Sale) campaigns. Campaigns cover text, bannerbanner and email ads across specialist portals, ad networks, email lists and affiliates. First Rate owns and operates New Zealandís largest performance based ad network (tpn.co.nz).
Google Analytics is a powerful website statistics tool that brings enterprise level features to every website. First Rate was the first Google Analytics accredited company in New Zealand and has installed Google Analytics on over 100 sites including many advanced customised installations. Correctly configured analytics offers in depth insights into the performance of all your marketing activities. An advanced implementation is essential for anyone serious about their online business.