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New Zealand’s First & Leading Search Marketing Agency:
- Delivering SEO & PPC for over 10 years
- Deloitte Fast 50 Company (2006,2007,2008)
- Worked with over 50% of the Top 50 New Zealand sites
- Worked with 8 of the top 10 New Zealand sites
- Worked with successful NZ start-ups in their early days
- Operate New Zealand’s No.1 Performance Ad Network
SEO : Search Engine Optimisation
Every truly successful website has invested in, and mastered, natural search traffic generation. Optimising your website for Search Engines enables you to take advantage of long term, low cost website traffic and gain a competitive advantage in the marketplace. First Rate's comprehensive SEO methodology and process will ensure your SEO success by fully addressing your website’s content, technology and linking.
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SEM : Search Engine Marketing
With low costs per click, high click-through and conversion rates, Search Engine Marketing is ideal for revenue and lead generation, as well as brand building. AdWords is the most powerful advertising channel available to websites, but it is often misunderstood or not fully utilised. Discover First Rate's unique and sophisticated approach and find out how our Google qualified team can help your website gain a competitive advantage by using PPC to drive online leadership in your category.
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Internet Marketing: Performance Online Advertising
First Rate has always focussed on Return On Investment (ROI) driven campaigns and can extend your campaign beyond search into low cost CPM, CPC and CPA (Cost Per Acquisition or Sale) campaigns. Campaigns cover text, banner and email ads across specialist portals, ad networks, email lists and affiliates. First Rate owns and operates New Zealand’s largest performance based ad network (tpn.co.nz).
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Google Analytics
Google Analytics is a powerful website statistics tool that brings enterprise level features to every website. First Rate was the first Google Analytics accredited company in New Zealand and has installed Google Analytics on over 100 sites including many advanced customised installations. Correctly configured analytics offers in depth insights into the performance of all your marketing activities. An advanced implementation is essential for anyone serious about their online business.
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Insurance Online in New Zealand: Search Engine Scrutiny
With the number of consumers accessing insurance information online up more than 20% in 2 years...
DOWNLOAD
Real Estate New Zealand: Search Engine Scrutiny
An investigation into who’s leading online in the New Zealand Real Estate industry
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Pizza Online
Pizza Hut Vs Hell Pizza. Examines how Hell consistently ranks as the online leader in this market dominated by big brand names such as Pizza Hut & Dominos.
DOWNLOAD
Books Online
Whitcoulls Vs Fishpond. Examines why one of NZs most well-known stores is struggling to compete online.
DOWNLOAD
Loyalty Programmes Online
Fly Buys Vs SmileCity. This report examines why SmileCity is so successful online.
DOWNLOAD
Alcohol Online
Liquor King Vs Blackmarket. This report investigates why Liquor King are failing to be the market leader online.
DOWNLOAD
The New Zealand Online DVD Market
A comprehensive report on Fatso, DVD Unlimited & Movieshack.
DOWNLOAD
Linking - Walking a Fine Line
Presented by Jon Ostler at Search Engine Room, October 2008.
DOWNLOAD
First Rate Services Brochure
Review First Rate`s unique website marketing methodology, products, and services.
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 Website Marketing & Sales
Filled with essential statistics, charts and advice about marketing websites online.
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 How to Plan & Implement a Paid Search Campaign
Practical tips on defining your objectives, running campaigns and measuring success.
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 SEO Strategies for Data Driven Sites
How to drive traffic to database driven sites through SEO.
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 Customer Life Cycle Analysis "Learning From The Masters"
Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.
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 Top Tips for Link Building
Top tips and strategies for building legitimate links to a website.
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 TV3 Outrageous Fortune Email Marketing - Case Study
Find out how our Watch And Win campaign promoted the new season of Outrageous Fortune to over 130,000 people
DOWNLOAD
 RaboPlus Search Engine Marketing - Case Study
Discover how First Rate’s Paid Search campaign delivered exceptional results to RaboPlus
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 Torpedo 7 - Case Study
NZ`s most popular sports shopping site
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 Trade Me - Case Study
A fascinating insight into First Rate & New Zealand`s most popular web site
DOWNLOAD
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Partnership Announcement |
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Feb 2010 - First Rate brings cutting edge SEM technology to NZ
First Rate has been appointed as the exclusive licensee in NZ of the SEM technology, SearchIgnite.
One of the world’s leading providers of SEM bid management and reporting solutions, SearchIgnite will provide First Rate with an advanced suite of tools to manage, optimise, track and report on SEM campaigns for its clients.
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Opinion & Research |
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Analyst Insights & Online Research
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First Rate's ROI focussed campaign allowed us to achieve the biggest 'bang for our buck' with Search out performing all other traffic sources.
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| The Online Leader |
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