SEO (Search Engine Optimisation) & Internet Marketing

Our Clients - More...

Search First Rate

Today's Marketing News

30-Jul@9:57am - Shooting Fun with .22 Bolt Action Rifles (Photos!) http://j.mp/ceK4Po

27-Jul@11:19am - RT @FirstRateAU: Mortgage Choice retains First Rate for SEM: http://bit.ly/93quVY

27-Jul@10:05am - Retailers still not getting fully into social media. 18 of the top 50 UK retailers still not on twitter. http://bit.ly/czGzWz

26-Jul@10:25am - Facebook Analytics: ref and source parameters recently added make it possible to better test/optimise use of Like buttons http://j.mp/aZbXWY

22-Jul@1:44pm - Simon's just posted a data analysis of Googleâ€™s Keyword Research and Search Trend Tools http://j.mp/98gCtl

19-Jul@9:59am - If you missed it last week, the new keyword match type "modified" broad is now available: http://j.mp/bKenpy Keen to start trialing this!

16-Jul@2:44pm - SearchIgnite Case Study: Increasing the Performance of your Digital Media Spend with Cross-Channel Conversion Attribution http://j.mp/azWjp2

New Zealand’s First & Leading Search Marketing Agency: Delivering SEO & PPC for over 10 years Deloitte Fast 50 Company (2006,2007,2008) Worked with over 50% of the Top 50 New Zealand sites Worked with 8 of the top 10 New Zealand sites Worked with successful NZ start-ups in their early days Operate New Zealand’s No.1 Performance Ad Network SEO : Search Engine Optimisation Every truly successful website has invested in, and mastered, natural search traffic generation. Optimising your website for Search Engines enables you to take advantage of long term, low cost website traffic and gain a competitive advantage in the marketplace. First Rate's comprehensive SEO methodology and process will ensure your SEO success by fully addressing your website’s content, technology and linking.

SEM : Search Engine Marketing With low costs per click, high click-through and conversion rates, Search Engine Marketing is ideal for revenue and lead generation, as well as brand building. AdWords is the most powerful advertising channel available to websites, but it is often misunderstood or not fully utilised. Discover First Rate's unique and sophisticated approach and find out how our Google qualified team can help your website gain a competitive advantage by using PPC to drive online leadership in your category.

Internet Marketing: Performance Online Advertising First Rate has always focussed on Return On Investment (ROI) driven campaigns and can extend your campaign beyond search into low cost CPM, CPC and CPA (Cost Per Acquisition or Sale) campaigns. Campaigns cover text, banner and email ads across specialist portals, ad networks, email lists and affiliates. First Rate owns and operates New Zealand’s largest performance based ad network (tpn.co.nz).

Google Analytics Google Analytics is a powerful website statistics tool that brings enterprise level features to every website. First Rate was the first Google Analytics accredited company in New Zealand and has installed Google Analytics on over 100 sites including many advanced customised installations. Correctly configured analytics offers in depth insights into the performance of all your marketing activities. An advanced implementation is essential for anyone serious about their online business.

REPORTS

PRESENTATIONS

CASE STUDIES

Insurance Online in New Zealand: Search Engine Scrutiny

With the number of consumers accessing insurance information online up more than 20% in 2 years...

DOWNLOAD

Real Estate New Zealand: Search Engine Scrutiny

An investigation into who’s leading online in the New Zealand Real Estate industry

DOWNLOAD

Pizza Online

Pizza Hut Vs Hell Pizza. Examines how Hell consistently ranks as the online leader in this market dominated by big brand names such as Pizza Hut & Dominos.

DOWNLOAD

Books Online

Whitcoulls Vs Fishpond. Examines why one of NZs most well-known stores is struggling to compete online.

DOWNLOAD

Loyalty Programmes Online

Fly Buys Vs SmileCity. This report examines why SmileCity is so successful online.

DOWNLOAD

Alcohol Online

Liquor King Vs Blackmarket. This report investigates why Liquor King are failing to be the market leader online.

DOWNLOAD

The New Zealand Online DVD Market

A comprehensive report on Fatso, DVD Unlimited & Movieshack.

DOWNLOAD

Prev Next

Linking - Walking a Fine Line

Presented by Jon Ostler at Search Engine Room, October 2008.

DOWNLOAD

First Rate Services Brochure

Review First Rate`s unique website marketing methodology, products, and services.

DOWNLOAD

Website Marketing & Sales

Filled with essential statistics, charts and advice about marketing websites online.

DOWNLOAD

How to Plan & Implement a Paid Search Campaign

Practical tips on defining your objectives, running campaigns and measuring success.

DOWNLOAD

SEO Strategies for Data Driven Sites

How to drive traffic to database driven sites through SEO.

DOWNLOAD

Customer Life Cycle Analysis "Learning From The Masters"

Discover how your marketing tactics and site features can be enhanced to drive increased sales and revenue.

DOWNLOAD

Top Tips for Link Building

Top tips and strategies for building legitimate links to a website.

DOWNLOAD

Prev Next

TV3 Outrageous Fortune Email Marketing - Case Study

Find out how our Watch And Win campaign promoted the new season of Outrageous Fortune to over 130,000 people

DOWNLOAD

RaboPlus Search Engine Marketing - Case Study

Discover how First Rate’s Paid Search campaign delivered exceptional results to RaboPlus

DOWNLOAD

Torpedo 7 - Case Study

NZ`s most popular sports shopping site

DOWNLOAD

Trade Me - Case Study

A fascinating insight into First Rate & New Zealand`s most popular web site

DOWNLOAD

Prev Next


		Adwords PPC Case Study

			1,700% Adwords PPC Success Find out how First Rate increased SKYCITY hotel bookings by 1,747% whilst reducing the cost per booking by 88.8%


		SEO Case Study

			SEO Success for Pinnacle Life Find out how First Rate increased Pinnacle Life's search engine rankings generating a 242% uplift in organic search traffic.