The recent sale of Trade Me to Fairfax Holdings for NZ$700 million has triggered lots of interest in ecommerce and auction websites. What is even more interesting is that Trade Me has achieved this position by marketing itself through non-traditional methods – largely through word-of-mouth and search engines.

This case study examines the impact that First Rate’s Search Engine Optimisation campaign had on the traffic to Trade Me’s site back in 2002. It’s clear that search engines played a significant part in building the traffic and brand awareness to the site.

Find out more by downloading the case study:

Download this & other case studies

As the media space becomes more complex the ability for advertisers to track consumer behaviour keeps on growing.

Auckland-based internet marketing company First Rate has developed the latest new tool for advertisers that might actually provide some useful information.

The company is set to launch Media Tracker, which it says will enable clients to gain a clearer picture of their return on investment by answering two basic questions: where did internet traffic come from and what action resulted from it?

Continue Reading »