First Rate is one part of a group that is aiming to provide clients with a solution for all their new media requirements. Having made two acquisitions in May, the group now consists of:

• First Rate – an internet marketing consultancy offering a complete, customised solution covering areas such as SEM, website strategy, email advertising & marketing, ecommerce functionality, measurement tracking and performance marketing.
• 3D interactive – an established interactive ad sales network that provides sales representation for a network of Australia’s premier websites and permission databases.
• List Marketing Australasia – one of the top three list broking companies in Australia that provides list marketing and management services to a broad range of organisations.
• Axis Media Communications – a provider of mobile advertising sales and marketing services to marketers, advertising agencies and telecommunications companies.
• Mosaic – an outsourced advertising operations company providing the delivery of online advertising to some of Australia’s leading advertising agencies, publishers and online brands.
• Freestyle – an online interactive marketing agency which develops online strategies aimed at maximizing the capture and interaction of a brand with its target consumers through web site development, SEM, SEO online advertising and marketing.

With 20 staff in Auckland and 6 in Sydney, First Rate is the largest online direct response agency in NZ. Our team of 15 online marketing consultants now boast the widest range of online marketing skills available. As well as a wide range of general online marketing advice, First Rate has specialists in the areas of:

• Online Strategy
• Search Engine Optimisation
• Search Engine Marketing
• Performance Ad Networks
• Email Marketing
• Site Functionality & Usability

Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.

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Search Engine Bootcamp was a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques.Jon Ostler, Managing Director of First Rate was one of the speakers at Search Engine Boot Camp on Keyword Research strategies. You can download his presentation here.