With the number of consumers accessing insurance information online up more than 20% in 2 years, far more than the average experienced in other sectors of the Internet, insurance is becoming an increasingly competitive market online.

This report discovers which New Zealand insurance companies are leading in the search engines and taking advantage of the increasing demand for their products and services online.

Find out more by downloading the report:

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Outrageous Fortune won five of the key awards at the Qantas Television Awards, two Woman’s Day Readers’ Choice Awards, four TV Guide Best on the Box People’s Choice Awards and six of the top drama categories at the Air New Zealand Screen Awards in 2007.

Find out how our Watch And Win email marketing campaign promoted the new season of Outrageous Fortune to over 130,000 people.

Download the TV3 Case Study

As standard search engine optimisation becomes more common, First Rate continues to pioneer and innovate new SEO strategies and offerings to keep clients and agencies ahead of the pack. This month, we launch two new SEO strategies concentrating on blog marketing and in depth link building. Contact us for more information on how to leverage our expertise in growing your online presence.

October also saw our MD and Founder, Jon Ostler, presenting at Search Engine Room, follow the link below for some insights into the benefits and issues around link building.

Download the Link Building presentation

Presented by Jon Ostler at Search Engine Room, October 2008

This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.

Download the Link Building presentation

Christmas is a boom time for retailers and not even the dim economic outlook will be able to hold back the hoards of shoppers as the Christmas deadline approaches. So you may ask, where does the internet fit into a retailers marketing strategy?

As we know, people use the internet to research goods before finally buying online or in many cases offline. So when is the best time to start and ramp up your online marketing activities?

As we can see from Google Search Insights the serious demand starts to pick up in October and accelerates right up until two weeks before Christmas where it levels off before coming to an abrupt stop as you would expect. This means that November often has the highest overall traffic volume for Christmas gifts.

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