Sep 25 2009
Buying Books Online – New Zealand Book Store Retail Industry Trends
According to research from Nielsen Online, more books are sold on the internet than any other product, and the number is increasing.
So why do the traditional offline retailers, having spent decades building strong recognisable brands, seem to be ceding huge swathes of market share virtually uncontested to new players who just don’t have their brand awareness or marketing budgets? It sounds like an unlikely situation, but that seems to be just what is happening in New Zealand.
Whitcoulls, Borders and Dymocks are no longer the places that tens of thousands of Kiwis searching for books online go to.
So where are Kiwis going instead to buy books online? And what are the opportunities for the traditional book stores to make a comeback?
Is organic search marketing (SEO) part of the answer..?
Download the full report here.
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