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	<title>Internet Marketing Blog New Zealand - First Rate &#187; Email Marketing</title>
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	<description>Online marketing: search engine advertising and marketing</description>
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		<title>Online advertising for targeted campaigns</title>
		<link>http://www.firstrate.co.nz/blog/online-advertising-for-targeted-campaigns/</link>
		<comments>http://www.firstrate.co.nz/blog/online-advertising-for-targeted-campaigns/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 22:55:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/online-advertising-for-election-campaigns</guid>
		<description><![CDATA[Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:

…There will be debate about exactly what lessons can be taken into New Zealand&#8217;s election campaign next year, but there is no doubt [...]]]></description>
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		<title>Email Advertising</title>
		<link>http://www.firstrate.co.nz/blog/email-advertising/</link>
		<comments>http://www.firstrate.co.nz/blog/email-advertising/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 03:25:34 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email advertising]]></category>

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		<description><![CDATA[What Is Email Advertising?
Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site&#8217;s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.
Ads have traditionally been text [...]]]></description>
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		<title>Email Marketing &#8211; Further Information</title>
		<link>http://www.firstrate.co.nz/blog/email-marketing-further-information/</link>
		<comments>http://www.firstrate.co.nz/blog/email-marketing-further-information/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 02:36:15 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[email]]></category>

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		<description><![CDATA[Email Marketing Industry Statistics
The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than [...]]]></description>
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		<title>Email Marketing</title>
		<link>http://www.firstrate.co.nz/blog/email-marketing/</link>
		<comments>http://www.firstrate.co.nz/blog/email-marketing/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 01:57:48 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://www.firstrate.co.nz/blog/email-marketing</guid>
		<description><![CDATA[Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate&#8217;s marketing experts.
What Is Email Marketing?
Email Marketing is the process of sending email newsletters, alerts or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Outlook 2007 change sends HTML email back to the future, for better and worse</title>
		<link>http://www.firstrate.co.nz/blog/outlook-2007-change-sends-html-email-back-to-the-future-for-better-and-worse/</link>
		<comments>http://www.firstrate.co.nz/blog/outlook-2007-change-sends-html-email-back-to-the-future-for-better-and-worse/#comments</comments>
		<pubDate>Fri, 09 Feb 2007 03:24:51 +0000</pubDate>
		<dc:creator>NZ Editor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.first-rate.com/blog/?p=256</guid>
		<description><![CDATA[Sourced from arstechnica.com


By Jeremy Reimer &#124; Published: January 15, 2007 &#8211; 10:53AM CT
A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft&#8217;s plans have largely been met with derision and critique. 
The change, which is explained in detail on Microsoft&#8217;s site, involved decoupling Outlook 2007 from Internet [...]]]></description>
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