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Archive for the 'Marketing Events' Category
Jul
02
2010
The First Rate team attended AGENCY@Google at the Hilton this week, Google’s exclusive annual event for New Zealand agency partners.
There was a short keynote presentation followed by interactive product demos covering:
- Search: What’s new, Tools, Maps and Local Extensions
- Content and Display: What’s new in the Google Display Network, YouTube, Promoted Videos
- Tracking and Analysis: New reporting features in Google Analytics
- Learning and Development: Overview of the Certified Partners Programme
Here’s a couple of us from the First Rate Auckland office, at AGENCY@Google:
The keynote was particularly interesting with Google’s Matt Batcheldor speaking amongst others things about The 5 Ps of Digital Marketing, according to Google:
As the world becomes increasingly digital and consumers become more connected and empowered, marketers must sharpen their digital senses and hone their digital intuitions. Many longstanding marketing frameworks are still valuable and relevant in our digital world, but here we offer a set of five principles that are especially critical for thriving in the current landscape. Our digital world both enables and requires success in these areas, which we see as best practices of savvy digital marketers.
Google suggests that the 5 Ps of Digital Marketing are:
- Pulse: To the listener goes the insight
- Pace: Speed beats perfection
- Precision: A message is only as good as its delivery
- Performance: Data drives discipline and discovery
- Participation: Conversing together is better
Here’s a couple of us from the First Rate Auckland office, with Google’s Matt Batcheldor and Neal Gapes from 3d interactive:
Thank you Google for putting this on, a fun time was had by all.
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Jun
17
2010
Banner ads, Facebook ads or Google AdWords…where should you be placing ads to gain the highest level of ROI?
Find out how to map out your online advertising schedule, what it all costs and what will work better for you.
Grant Osborne, First Rate’s Director of Strategy & Performance, spoke at EMA Northern on how to get the biggest bang for your buck with your online advertising spend:
- Top 10 Tips to mapping out your online advertising schedule
- Aligning your audience, call to action and conversion paths
- Costs, benefits and improving ROI
Interested to know more? Download the presentation now: Online Advertising ROI.
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May
25
2010
Grant Osborne, First Rate’s Director of Strategy & Performance, spoke at Social Media Junction and covered the following topics:
- Google is getting more social
- Integrating search into your social media strategy & vice versa
- The importance of keywords and how to use them effectively – examples from YouTube, Twitter & other social networks
Social Media Junction Buzz #smj
There was plenty of buzz and coverage of Grant’s talk during and after the event, a selection has been included below:
Social Media Junction 2010 Topics & Speakers
- Keynote speech: Becoming a Trust Agent – Social Capital and the New Tribe. Julien Smith, Canada
- Changing people’s behaviour with Social Media – the 3Rs of Social Media use: Representation, Responsibility and Respect. Mike Hickinbotham, Senior Adviser Social Media, Telstra, Australia
- International Best practice in Social Media: 20 leading case studies from the private, public, not-for-profit and creative sectors. Justin Flitter, Social Media Practitioner and Paul Reynolds, Director, McGovern Online
- 5 Top Tips – What to avoid when implementing social media into an organisation: lessons from Facebook, YouTube & Twitter
- How to Manage Measurement and Tone in Social Media. Andy Beal, online reputation management expert Founder of MarketingPilgrim.com
- Bloggers Panel: 5 Top Tips The content challenge: how to keep it compelling and relevant
- Using Social Media in a broadcasting environment; external and internal stakeholder management. Aisha Hillary, Senior Marketing & New Media Specialist, SBS – Special Broadcasting Service, Australia
- Social & Search inseparably connected; how to ensure you do both well. Grant Osborne, Director of Strategy & Performance, First Rate
- How to harness video content for a local yet global social media campaign. Ross McConnell, Executive Director, Kea New Zealand
- Using Social Media effectively from an advertising perspective international best practice from MySpace. Andrew Cordwell, MySpace, Fox Interactive Media, Australia
Interested to read more? Download Grant’s presentation here: Social Media Marketing & Search.
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Feb
05
2010
Grant Osborne, Director of Strategy & Performance was invited to speak at the New Zealand Computer Society’s WFIA Breakfast recently. Grant spoke about the knowledge gaps that often exist between the IT and Marketing departments and covered a variety of topics including:
- There must be dialogue
- Clarity controls costs
- Search begins with planning
- Development is complicated
- SEO is most effective
- SEO touches everything
- Design for the user
- Measure success using the right numbers
- Smarts get results not $$$
- Social Media may be a little over-rated
- Maintenance is critical
Talk to First Rate now for expert advice on internet marketing – You may contact Grant if you would like a copy of the presentation.
There must be dialogue
2.Clarity controls costs
3.Search begins with planning
4.Development is complicated
5.SEO is most effective
6.SEO touches everything
7.Design for the user
8.Measure success using the right numbers
9.Smarts get results not $$$
10.Social Media may be a little over-rated
11.Maintenance is critical
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Nov
17
2009
First Rate’s Chief Operating Officer, Samuel Stadler, presented at the American Chamber of Commerce (Amcham) yesterday.
Samuel spoke on how multi-channel marketing for retailers is more important than ever, how online ad spend supports offline store sales and how consumers are using predominately generic, product-focused search terms – not necessarily branded terms.
One interesting statistic to lift out from Samuel’s presentation Online Retailers & The Power of Search:
The Amcham Retailers Power Breakfast Forum was held in association with the New Zealand Retailers Association. The topic was: “What retailers need to know to grow and prosper in 2010 – five specialist presentations from leading experts, including Steve Kulmar and Stefan Preston”, and the presentations covered the following topics:
- Making sustainable retailing practices work for you
- Integrating design into the retailer’s DNA
- Feminizing the in-store experience to avoid losing customer engagement
- Personalising the experience; talking with and listening to your customers
- Learning the essentials of search marketing for successful e-tailing and online marketing
- Streamlining HR and recruitment
New Zealand Retailing – What Retailers Need to Know to Grow and Prosper
- “How sustainable retailing practices are working overseas and top tips on how to make these new trends work for you” – Steve Kulmar, Retail Consultant, M&C Saatchi Retail
- “Managers are now forced to rethink the way the work environment contributes to productivity and creativity. Top tips on how your company can integrate design into the company’s DNA.” – Stefan Preston, CEO, Ingenio
- “Feminizing the in-store experience or suffer losing engagement. How in-store architecture and design is crucial to the retail marketing mix.” – Gary McCartney, Managing Director, Brands in Space
- “Personalising the experience; talking with and listening to your customers rather than shouting at them. Why personalising the offer in retail is important and top tips on providing targeted offers and servicing based on individual profiles.” – Darryn Melrose, CEO, M&C Saatchi
- “The power of Search: Why every business needs a strong presence on search engines and how measurable it can be, especially when compared to alternative forms of marketing. ” – Samuel Stadler, COO, First Rate
- “Permission based email marketing” – Toni Knowles, New Zealand Country Manager, 3di Interactive
Please follow the link to download Samuel’s presentation on New Zealand Retailers, Search Engine Marketing & Google Analytics.
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