Presented by Jon Ostler at Search Engine Room, October 2008

This is where SEO gets just a little contentious. The hype is that building the right links leads to high rankings, while multiple links from the wrong sites can have the opposite effect as everyone tries to second- guess the Search Engines. This presentation combines the issues with the practicalities.

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Over the last eight years First Rate has been continuously researching, developing and implementing new “targeted” website marketing products and services.

We would like to take this opportunity to invite you to review First Rate’s unique website marketing methodology, products, and services in our comprehensive brochure.

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Presentation: Website Marketing & Sales

This presentation is filled with essential statistics, charts and advice about marketing websites online.

Find out about:

• Search Engine Marketing
• Conversion
• Reporting
• DIY Resources

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Presentation: How to Plan & Implement a Paid Search Campaign

This presentation contains lots of practical tips on optimising your paid search engine campaign and monitoring the results.

Find out how to:

• Define your campaign objectives
• Measure success
• Define your keyword and ad groups
• Generate keyword lists
• Generate creative that works
• Produce landing pages and conversion
• Optimise your campaign

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Presentation: Marketing database driven sites online

Discover how effectively marketing a data driven site online, can drive traffic and conversion rates.

This presentation includes insights on:

• The long tail of keywords
• Site maps and indexing issues
• Internal linking strategy
• External links to deep content pages
• Site SEO

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