Comments on: Mobile Advertising – Is Mobile Marketing in New Zealand Worth the Effort? http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/ Online marketing: search engine advertising and marketing Thu, 10 Nov 2011 02:28:37 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stephen http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/comment-page-1/#comment-1505 Stephen Tue, 28 Dec 2010 07:46:04 +0000 http://www.firstrate.co.nz/blog/?p=1656#comment-1505 Hey Guys, Great Post. I agree it really comes down to get in there before it happens. New Zealand has not hit critical mass as of yet but there is still traffic there and it is good to see you use it when devising your campaigns. I also agree with the Fact Geo Targeting is the next big thing and kiwis seem to be in the fast group to take up new technology. I guess it is wait and see. Great Post. Stephen Hey Guys,

Great Post. I agree it really comes down to get in there before it happens. New Zealand has not hit critical mass as of yet but there is still traffic there and it is good to see you use it when devising your campaigns.

I also agree with the Fact Geo Targeting is the next big thing and kiwis seem to be in the fast group to take up new technology. I guess it is wait and see.

Great Post.

Stephen

]]> By: Dean http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/comment-page-1/#comment-1240 Dean Wed, 25 Aug 2010 08:30:08 +0000 http://www.firstrate.co.nz/blog/?p=1656#comment-1240 Hi guys I have just started IM and have jumped on the Mobile Marketing wagon with great excitment. Have started a couple of trial campaigns, US targeted. But would love to learn Marketing here in NZ for small businesses that are still offline. Cheers Dean Hi guys
I have just started IM and have jumped on the Mobile Marketing wagon with great excitment. Have started a couple of trial campaigns, US targeted. But would love to learn Marketing here in NZ for small businesses that are still offline.
Cheers Dean

]]> By: Sheldon Nesdale http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/comment-page-1/#comment-898 Sheldon Nesdale Tue, 02 Feb 2010 22:14:55 +0000 http://www.firstrate.co.nz/blog/?p=1656#comment-898 Hmmm good point Simon, I supose that your use of your Android phone is "pull" advertising where you are actively searching for information (the new advertising model), whereas those txt ads are "push" advertising which would be annoying (the old advertising model that is dying away). Thanks! Hmmm good point Simon, I supose that your use of your Android phone is “pull” advertising where you are actively searching for information (the new advertising model), whereas those txt ads are “push” advertising which would be annoying (the old advertising model that is dying away).

Thanks!

]]> By: Simon http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/comment-page-1/#comment-897 Simon Tue, 02 Feb 2010 21:58:25 +0000 http://www.firstrate.co.nz/blog/?p=1656#comment-897 Hi Sheldon. Thanks for the comment. Geo-targeting on mobiles is obviously another area that will continue to grow with the spread of high end mobiles and mobile internet use. As the owner of an Android phone that automatically customises all my search results based on my GPS location it’s easy for me to see Google is already focusing on this. Some people may think its intrusive, but I know I am getting the best results possible every time I search so its fine by me! I imagine this will become a big thing for a lot of smaller businesses using AdWords and Google’s Local Business Centre. Taking your example of a restaurant, this type of business may not have the budget available or see results from an Auckland wide campaign, but targeting mobiles in a 15km radius around your business could be a great strategy. Text messaging is different again. What I think will be interesting in this regard is how it will be governed, and what incentives people will require before they sign up to a ‘texting’ list. Getting a text while you are out and about is a lot more intrusive than an email, for example, so what will it take to get people to allow you to send them ads? Hi Sheldon. Thanks for the comment. Geo-targeting on mobiles is obviously another area that will continue to grow with the spread of high end mobiles and mobile internet use. As the owner of an Android phone that automatically customises all my search results based on my GPS location it’s easy for me to see Google is already focusing on this. Some people may think its intrusive, but I know I am getting the best results possible every time I search so its fine by me!

I imagine this will become a big thing for a lot of smaller businesses using AdWords and Google’s Local Business Centre. Taking your example of a restaurant, this type of business may not have the budget available or see results from an Auckland wide campaign, but targeting mobiles in a 15km radius around your business could be a great strategy.

Text messaging is different again. What I think will be interesting in this regard is how it will be governed, and what incentives people will require before they sign up to a ‘texting’ list. Getting a text while you are out and about is a lot more intrusive than an email, for example, so what will it take to get people to allow you to send them ads?

]]> By: Sheldon Nesdale http://www.firstrate.co.nz/blog/mobile-marketing-nz-mobile-advertising/comment-page-1/#comment-896 Sheldon Nesdale Sat, 30 Jan 2010 21:11:59 +0000 http://www.firstrate.co.nz/blog/?p=1656#comment-896 Nice work Simon. What are your thoughts on geo-targetting with mobile phones? Eg you get a text msg voucher when you approach a restaurant with a special rate for dinner. Or your search results are tailored to your geo-graphical location? Nice work Simon. What are your thoughts on geo-targetting with mobile phones? Eg you get a text msg voucher when you approach a restaurant with a special rate for dinner. Or your search results are tailored to your geo-graphical location?

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