Follow @randfish on Twitter, here.

You’d be excused for asking “Seriously, what is going on with the billboard advertising in downtown Auckland, New Zealand?”

Rand Fishkin (CEO and Co-Founder of SEOmoz) is “pretty big” in the world of SEO. What we don’t understand is why he’s partnering with Dove and infiltrating downtown Auckland on a massive scale..?

When we spotted Rand on the billboard, we had to take photos to document this monumental occasion; thanks netconcepts for coming along on the ride with your billboard generator!

Dove + Rand

Here’s the billboard in question (Google Maps):

And here is a recent photo of Rand, taken straight from the SEOmoz press page, see what we mean..?!

Obviously Dove were after a bit more of a rugged look, hence the more well-developed beard in the billboard.

It’s a bit of a shame though that Rand’s personal liking of yellow Pumas wasn’t featured at all!

Dove has obviously missed out on a real opportunity here to really speak to the fashion conscious Aucklanders out there. Yes, we care about fashion too.

New Zealand is not just about sheep, you know.

As well as the yellow Pumas, considering Rand’s extensive SEO expertise and industry profile, we’re a bit puzzled why Dove wouldn’t want to take advantage of this to target the SEO community.

No, there isn’t an above-average need for deodorant – this is simply a great niche targeting opportunity, too good to miss! (Just like a good opportunity phrase discovered from keyword research).

Here’s our take of what the billboards could look like if Dove had targeted the billboards at New Zealand’s SEO community:

Alternative #1 – Link Building Focus

Mate, why beat around the bush? Just come out and say it. Let’s get real.

Alternative #2 – SEO Basics

Even Kiwis know that search engine optimisation requires military-style discipline and a commitment to getting the basics right to be successful.

We would think this sort of element of care is inherent in Dove’s new deodorant range so there is great messaging synergy here, aye?

Alternative #3 – Linkscape

A direct reference to one of SEOMoz most useful SEO tools does make sense. Let’s just all be really honest about it: A clean, fresh index is what it’s all about.

Alternative #4 – SEO Performance

Anyone who has spent days writing SEO specification documents, or has built links late into the night, would agree that quite undeniably personal hygiene becomes an important factor if you want to last the distance.

Alternative #5 – SEOmoz

I’m not sure if downtown Auckland would fully understand the concepts presented, but the overall approach would resonate well, we think.

Most Aucklanders are indeed concerned about white marks.

And generally speaking the only time we’d be wearing black hats is when the cricket is on. In that event every bloke and their cuzy is wearing one.

Anyway, here’s alternative #5:

Your Turn!

What would your billboard say?

Let us know and we’ll publish the best here (or link to your site, whatever you prefer).

Send your billboard to billboard@firstrate.co.nz or leave a comment, or use the billboard generator.

Source: @KevinMSpence

Source: @perfectmarket

Source: @rosenstand

Source: @SEOconnoisseur

Source: @WillEgan

Source: @StephenTallamy

Source: @LondonSEO – “Not the first time you’ve been on a billboard in New Zealand, Rand (image by @everywhereist)”

Source: @SBTTraining

Source: @msftkitchen

Source: @jagadeeshmp

Source: @Super_Carly

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