Mar 24 2009
Searching for Computers Online (SEO & SEM)
As part of First Rate’s reports on New Zealand’s Leading Websites we compared the search engine demand for “computer” related phrases, and examined NZ’s foremost websites to discover who has the largest search market share online.
Natural Search – Online Market Share
We discovered that, although all the RBR results were low, ComputerDirect.co.nz had the highest market share in the natural search engine results.
We have included a snapshot of our “Searching for Computers Online” report here. If you would like to receive a copy of the full report, including detailed analysis of NZ’s leading computer websites, please use our contact form to request it.
The results of First Rate’s research also indicated:
- Online demand for “computers” has declined over the past 5 years
- ComputerDirect.co.nz has a higher natural search market share than the other websites and, consequently, will be obtaining more free search engine traffic than its competitors
- The majority of the websites have very low RBRs, leaving a considerable amount of search engine traffic available to others
- With an RBR of over 45%, NZ.Dell.com has the highest paid search market share and, along with NoelLeeming.co.nz who also has a relatively high result, are able to buy considerable amounts of traffic against very little competition
Demand for Computers Online
Online search demand fluctuates throughout the day, over the months and right through the year for numerous reasons. Many industries are subject to significant seasonal fluctuations, whilst others experience changes in demand due to new innovations or economic developments.
The chart below illustrates the shifting search demand for the term “computers” in New Zealand over the last five years:
Source: Google Trends, February 2009
The data is displayed on a scale of 0 to 100, after normalization; each point on the graph has been divided by the highest point, or 100
Understanding online demand is critical to a website’s success in the search engines, and is a crucial step in gaining market share from competitors.
We have included a snapshot of our “Searching for Computers Online” report here. If you would like to receive a copy of the full report please use our contact form to request it.
