SEO Project Process(Search Engine Optimization / Search Engine Optimisation)Truly successful SEO projects require the use of a disciplined approach and proven methodology. First Rate's comprehensive approach to SEO has taken 9 years to perfect and consists of over 35 stages; the following page provides an brief overview of the methodologies key areas. |
SEO Project Returns Analysis and ScopingFirst Rate believes in following the complete SEO methodology for every SEO project, obviously with varying budgets the amount of time and resource invested in each stage of the SEO project will vary. First Rate assesses the likely return from any SEO project and the levels of competition. From this an appropriate budget and project plan is recommended.Go to TOP SEO Research & PlanningFirst Rate will carry out a number of structured research and planning activities to ensure that your business, industry and users' behaviour online are fully understood. Your site's link popularity, PageRank, search traffic and site conversions will be benchmarked and used to measure the success of the SEO project over the coming months.Finally, extensive search phrase research will be carried out using leading databases from around the world. This research will examine demand, competition, user behaviour and regional and seasonal variations for search phrases relevant to your business. Go to TOP SEO Content ReviewOnce the search phrase research has been completed, it is possible to review the site contents to identify which areas should be priorities for optimisation and which areas can be used to target specific phrases. During this review additional content requirements may be identified and if this is the case recommendations will be made to add new content on certain topics.Go to TOP SEO Technical ReviewThe client's site is examined and any technology barriers to indexing or search engine rankings will be identified and fixes or workarounds recommended. Common issues include; Redirects, Splash Pages, Javascript , AJAX, Flash Content & Navigation, Session IDs, Page States, Cookies, Slow Web Server.Go to TOP SEO Recommendations & Optimised CodeThis is the core of any SEO project and involves the SEO consultant following a comprehensive methodology to identify, present and specify changes and additions to the site's content, structure and coding that will improve search engine rankings, traffic and conversions.Go to TOP SEO Implementation & Project ManagementA key element of a successful SEO project is the management of its implementation. First Rate provides full specifications of the changes required and will communicate these to you and your developer. First Rate will also audit the implementation to ensure it meets the specifications. First Rate has a long history of working alongside and forming close relationships with internal stakeholders that ensure our projects move according to timeline.Go to TOP Link Building StrategyLink building is a vital and required element of the SEO process. First Rate will devise and present a strategy designed to achieve immediate and long term link generation. First Rate will base link recommendations around the target search phrases that have been identified. Link building strategy can include; Linking Benchmarks, Competitor Research (who links to their sites), Industry Research (your industry online), Linking Code & Anchor Text, Link Motivators & Link Bait, Strategies & Tactics, Linking Action Plan and Paid Linking Budget.Go to TOP Reporting SystemsFirst Rate consultants are experts at tracking the returns your business is achieving from its online marketing activities. A range of in-house and industry standard tools will be used to track your site's links, rankings, traffic, conversions and revenue from natural search.Go to TOP Monthly SEO ConsultingKey to the success of First Rate's SEO methodology is an ongoing program of marketing. An experienced SEO consultant will provide a range of services to ensure your online success. These activities include; free and paid directory and search engine submissions, link building activities, reporting of rankings, traffic and conversions, SEO updates and recommendations.Go to TOP |
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